Browse Definitions :
Definition

distributor

Contributor(s): Ivy Wigmore

A distributor is an intermediary entity between a the producer of a product and another entity in the distribution channel or supply chain, such as a retailer, a value-added reseller (VAR) or a system integrator (SI). The distributor performs some of the same functions that a wholesaler does but generally takes a more active role.

At a minimum, distributors handle payment and procurement but, unlike wholesalers, their roles can be much more complex. For example, vendors that lack the means to build out a channel program by themselves often outsource that work to distributors. Distributors also frequently take a more proactive approach in educating resellers about new products, through such activities as presales training, road shows, and demos on behalf of vendors. Distributors may provide services around the procurement process, such as contract negotiation, marketing for resellers and SIs, and warrantees. Increasingly, distributors also host network operations centers (NOCs).

Although the specific entities and order involved can vary, the supply chain or distribution channel involving a distributor is generally: vendor to distributor, distributor to reseller or SI, reseller or SI to end customer.

See also: IT distributor, channel strategy, channel partner, distributor agreement

This was last updated in March 2013

Continue Reading About distributor

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

  • data protection impact assessment (DPIA)

    A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, ...

SearchSecurity

  • spyware

    Spyware is a type of malicious software -- or malware -- that is installed on a computing device without the end user's knowledge.

  • application whitelisting

    Application whitelisting is the practice of specifying an index of approved software applications or executable files that are ...

  • botnet

    A botnet is a collection of internet-connected devices, which may include PCs, servers, mobile devices and internet of things ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

SearchStorage

  • DRAM (dynamic random access memory)

    Dynamic random access memory (DRAM) is a type of semiconductor memory that is typically used for the data or program code needed ...

  • RAID 10 (RAID 1+0)

    RAID 10, also known as RAID 1+0, is a RAID configuration that combines disk mirroring and disk striping to protect data.

  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

Close