Browse Definitions :
Definition

dogfood

Dogfood is an expression that means to use the product or service that you are trying to sell.

Dogfood can be used as a noun, as in the sentence, "A company that eats its own dog food sends the message that it considers its own products to be the best on the market."  Or it can be used as a verb, as in the sentence, "We need to dogfood this product before we roll it out to the public."

The expression was inspired by an advertising campaign for commercial dog food from the 1970s where actor Lorne Greene told consumers "And when it comes to feeding my own dog, I know there isn't a better dog food than Alpo." The message to the consumer was that the product spokesman thought Alpo was so good that he used it himself.

According to Paul Vick, Microsoft's tech lead for Visual Basic Development, dogfood is part of the company culture at Microsoft because:

1) It proves to customers that Microsoft believes in their products.
2) It helps flush out bugs, because dogfooding involves beta (or pre-beta) software.
3) It makes Microsoft employees suffer the same bugs and design flaws that they inflict on users, thereby providing incentive to fix them.
4) It's a valuable reality check that the product is actually as good as Microsoft says it is.
5) Because Microsoft is such a large company, dogfooding an enterprise-level product can flush out problems that could not otherwise be found prior to full-scale rollout at launch.
6) It allows Microsoft developers to learn how their products actually work, which may not be exactly how developers think they work.

This was last updated in April 2010

Continue Reading About dogfood

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

  • data protection impact assessment (DPIA)

    A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, ...

SearchSecurity

  • identity provider

    An identity provider is a system component that is able to provide an end user or internet-connected device with a single set of ...

  • firewall

    A firewall is software or firmware that enforces a set of rules about what data packets will be allowed to enter or leave a ...

  • encryption

    Encryption is the method by which information is converted into secret code that hides the information's true meaning. The ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

SearchStorage

Close