Browse Definitions :
Definition

earned media management (EMM)

Earned media management (EMM) is a strategy for measuring and growing the media exposure gained through social media initiatives. have on consumer behavior. In marketing, the term earned media is often used as a synonym for online word of mouth. The goal of EMM is to purposely drive organic traffic, encourage social engagement and seek positive sentiment about a brand. Popular management strategies include content marketing and following search engine optimization (SEO) best practices.

To measure earned media, marketers follow end users who have consumed online content to understand how content consumption has led to specific business outcomes. In the past, earned media management strategies simply focused on targeting social influencers who happened to have a large number of followers. Today, EMM strategies are more granular. Management efforts not only focus on the number of followers, but also on the connections the influencer has with a brand’s target consumer.

Job titles associated with EMM include Influence Relations Manager, Earned Audience Manager, Communications Measurement and Attribution Manager and Communications Campaign Manager.

This was last updated in February 2019

Continue Reading About earned media management (EMM)

SearchCompliance
  • ISO 31000 Risk Management

    The ISO 31000 Risk Management framework is an international standard that provides businesses with guidelines and principles for ...

  • pure risk

    Pure risk refers to risks that are beyond human control and result in a loss or no loss with no possibility of financial gain.

  • risk reporting

    Risk reporting is a method of identifying risks tied to or potentially impacting an organization's business processes.

SearchSecurity
  • walled garden

    On the internet, a walled garden is an environment that controls the user's access to network-based content and services.

  • potentially unwanted program (PUP)

    A potentially unwanted program (PUP) is a program that may be unwanted, despite the possibility that users consented to download ...

  • plaintext

    In cryptography, plaintext is usually ordinary readable text before it is encrypted into ciphertext or after it is decrypted.

SearchHealthIT
SearchDisasterRecovery
  • What is risk mitigation?

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • fault-tolerant

    Fault-tolerant technology is a capability of a computer system, electronic system or network to deliver uninterrupted service, ...

  • synchronous replication

    Synchronous replication is the process of copying data over a storage area network, local area network or wide area network so ...

SearchStorage
  • Remote Direct Memory Access (RDMA)

    Remote Direct Memory Access (RDMA) is a technology that enables two networked computers to exchange data in main memory without ...

  • storage (computer storage)

    Data storage is the collective methods and technologies that capture and retain digital information on electromagnetic, optical ...

  • storage medium (storage media)

    In computers, a storage medium is a physical device that receives and retains electronic data for applications and users and ...

Close