Browse Definitions :
Definition

elevator pitch

Contributor(s): Miki Onwudinjo, Editorial Assistant

An elevator pitch is a brief, prepared statement that defines a product, service or outlines the value of an organization or individual in as little as 15 seconds, the length of time of a typical elevator ride. 

Typically, an elevator pitch begins with an introduction, quickly moves on to a short summary of the subject and concludes with a question or provocative statement intended to make the listener think about the pitch later on. 

An effective elevator pitch contains clear language that the audience understands and uses layman's terms rather than hard-to-follow technical terms. The pitch is personalized for the intended audience and can be tailored to suit the interests of varied listeners.  

See also: buzz marketing

This was last updated in October 2012

Continue Reading About elevator pitch

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

SearchCompliance

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

  • PCI DSS (Payment Card Industry Data Security Standard)

    The Payment Card Industry Data Security Standard (PCI DSS) is a widely accepted set of policies and procedures intended to ...

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

SearchSecurity

SearchHealthIT

SearchDisasterRecovery

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

  • cloud disaster recovery (cloud DR)

    Cloud disaster recovery (cloud DR) is a combination of strategies and services intended to back up data, applications and other ...

SearchStorage

  • RAM (Random Access Memory)

    RAM (Random Access Memory) is the hardware in a computing device where the operating system (OS), application programs and data ...

  • business impact analysis (BIA)

    Business impact analysis (BIA) is a systematic process to determine and evaluate the potential effects of an interruption to ...

  • M.2 SSD

    An M.2 SSD is a solid-state drive that is used in internally mounted storage expansion cards of a small form factor.

Close