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Enterprise wipe is a security feature offered by many mobile device management (MDM) products which selectively erases only those device settings, user data, applications and application data that were previously installed by that MDM.
Unlike remote wipe or local wipe, enterprise wipe does not affect user-installed public applications, data (such as camera roll, music and texts), or device settings configured by the user (such as personal email accounts). Instead, enterprise wipe removes MDM-configured enterprise email and Wi-Fi accounts, VPN settings, certificates and web clips, along with MDM-installed enterprise applications and associated profiles. A growing number of employers prefer enterprise wipe over remote wipe, because enterprise wipe focuses on reducing business risk and is not intended to remove personal content.