explicit data

Explicit data is data that is provided intentionally and taken at face value rather than analyzed or interpreted for further meaning. Examples of explicit data include information provided in surveys and membership applications. 

Explicit data contrasts with implicit data: data that is not intentionally provided and may only be derived from analysis of explicit data. For instance, in an online membership application for a store, explicit data about the applicant's address and where they work could yield implicit data about what location they are likely to visit and when they are most likely to do so.