Browse Definitions :
Definition

extension strategy

Contributor(s): Ivy Wigmore

An extension strategy is a practice used to increase the market share for a given product or service and thus keep it in the maturity phase of the marketing product lifecycle rather than going into decline. 

Extension strategies include rebranding, price discounting and seeking new markets. Rebranding is the creation of a new look and feel for an established product in order to differentiate the product from its competitors. At its simplest, rebranding may consist of creating updated packaging to change the perception of the product. 

More complex rebranding efforts can include new advertising strategies, extensive public relations (PR) and social media marketing campaigns. 

This was last updated in August 2015

Continue Reading About extension strategy

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • California Consumer Privacy Act (CCPA)

    The California Consumer Privacy Act (CCPA) is legislation in the state of California that supports an individual's right to ...

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

SearchSecurity

  • spear phishing

    Spear phishing is an email spoofing attack that targets a specific organization or individual, seeking unauthorized access to ...

  • bridge

    A bridge is a class of network device that’s designed to connect networks at OSI Level 2, which is the data link layer of a ...

  • browser isolation

    Browser isolation is a cybersecurity model for web browsing that can be used to physically separate an internet user’s browsing ...

SearchHealthIT

SearchDisasterRecovery

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

  • business continuity software

    Business continuity software is an application or suite designed to make business continuity planning/business continuity ...

SearchStorage

  • business impact analysis (BIA)

    Business impact analysis (BIA) is a systematic process to determine and evaluate the potential effects of an interruption to ...

  • RAID (redundant array of independent disks)

    RAID (redundant array of independent disks) is a way of storing the same data in different places on multiple hard disks to ...

  • dedicated cloud

    A dedicated cloud is a single-tenant cloud infrastructure, which essentially acts as an isolated, single-tenant public cloud.

Close