Browse Definitions :
Definition

gated content / ungated content

Contributor(s): Ivy Wigmore

Gated content is online materials, such as white papers, articles and videos, that require that users fill out a form before they can access them. The form may just ask for the user's name and email address or might demand more details, typically about their jobs and organizations. The form pages are sometimes referred to as information gates or registration walls.

Ungated content, on the other hand, is presented to the user upon request. There may be some option to sign up or provide data for an incentive -- typically more content or a newsletter -- but the user can access the data without providing any information.

The purpose of gated content is lead generation: acquiring user information for potential leads or prospects. However, because Google doesn't crawl content that's behind a wall, fewer people will find the content in the first place. According to content marketing expert David Meerman Scott, ungated content is downloaded 20 to 50 times more often than gated content. Scott makes his own content freely available and ungated and suggests that marketers either follow suit or at least reduce the number of fields in the forms presented to users.

Chris Keller on using non-gated content to increase high-quality leads:

This was last updated in July 2016

Continue Reading About gated content / ungated content

SearchCompliance

SearchSecurity

  • cyber attack

    A cyber attack is any attempt to gain unauthorized access to a computer, computing system or computer network with the intent to ...

  • backdoor (computing)

    A backdoor is a means to access a computer system or encrypted data that bypasses the system's customary security mechanisms.

  • post-quantum cryptography

    Post-quantum cryptography, also called quantum encryption, is the development of cryptographic systems for classical computers ...

SearchHealthIT

SearchDisasterRecovery

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

SearchStorage

  • cloud SLA (cloud service-level agreement)

    A cloud SLA (cloud service-level agreement) is an agreement between a cloud service provider and a customer that ensures a ...

  • NOR flash memory

    NOR flash memory is one of two types of non-volatile storage technologies.

  • RAM (Random Access Memory)

    RAM (Random Access Memory) is the hardware in a computing device where the operating system (OS), application programs and data ...

Close