Browse Definitions :
Definition

immersive web

The immersive web is a version of the online world that incorporates advanced technologies to enhance user engagement and blur the line between the user's physical reality and the digital environment.

Immersive technologies integrate virtual content with the physical environment in a way that allows the user to engage naturally with the blended reality. The user accepts virtual elements into their environment as part of the whole, potentially becoming less conscious that those elements are not part of physical reality and becoming more immersed in the experience as a result. Immersive technologies include virtual reality (VR), which replaces the user's physical environment with digital content; augmented reality (AR), which overlays digital content over the user environment; and mixed reality (MR) which combines digital content with the physical environment in a way that enables interaction among and with both types of elements.

Gaming is to be the first widely-used application of the immersive web, but as immersive technologies become more sophisticated, web-based VR, AR, MR and other immersive technologies are likely to become more common in a wide range of industries, including healthcare, retail, architecture, design, travel and real estate.

Immersive web-based shopping, for example, could allow you to try out different furniture in your home, try on clothes or apply cosmetics. An immersive real estate application could allow the user to walk through a home for sale. Immersive telepresence could enable convincing virtual collaboration. In architecture, immersive experiences include first-person view walk-throughs of 3D-rendered CAD (computer-aided design) building plans.

Immersive technologies are increasingly emphasized in user interface (UI) and user experience (UX) design.

This was last updated in April 2018

Continue Reading About immersive web

SearchCompliance

  • information governance

    Information governance is a holistic approach to managing corporate information by implementing processes, roles, controls and ...

  • enterprise document management (EDM)

    Enterprise document management (EDM) is a strategy for overseeing an organization's paper and electronic documents so they can be...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

SearchSecurity

  • cyber espionage

    Cyber espionage, also called cyber spying, is a form of cyber attack that is carried out against a competitive company or ...

  • virus (computer virus)

    A computer virus is malicious code that replicates by copying itself to another program, computer boot sector or document and ...

  • honeypot (computing)

    A honeypot is a network-attached system set up as a decoy to lure cyber attackers and detect, deflect and study hacking attempts ...

SearchHealthIT

SearchDisasterRecovery

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

SearchStorage

  • cloud storage

    Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, ...

  • cloud testing

    Cloud testing is the process of using the cloud computing resources of a third-party service provider to test software ...

  • storage virtualization

    Storage virtualization is the pooling of physical storage from multiple storage devices into what appears to be a single storage ...

Close