Browse Definitions :
Definition

impression

An impression, in the context of online advertising, is a single view of an ad by one individual. Online publishers offer their ad inventory as available impressions and advertisers buy from them in the same terms.

Since a single web page can contain multiple ads (depending on its design), a site usually registers more ad views per unit of time than web pages per unit of time. (Hits is the term for any requested file, including each of a page's images. Although hits are of interest for traffic measurement purposes, they have no significance for advertisers.)

Page or ad impressions are documented in a log that is maintained by the site server. Programs like Web Trends read the log, abstract meaning from it, and generate a report about site usage. Other programs, such as Central Ad, can keep track of all ad impressions that have been sent and how many of these were clicked on by users.

See also: programmatic advertising, real-time bidding (RTB)

This was last updated in February 2017

Continue Reading About impression

Join the conversation

1 comment

Send me notifications when other members comment.

Please create a username to comment.

Thanks for explaining. Can you please review my website http://mybloggingdiary.com and tell Am i using right ad placement or not. You can tell me at singh@mybloggingdiary.com
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

SearchSecurity

  • Payload (computing)

    The term payload, when used in the context of networking or telecommunications, is the data carried inside of a packet (or other ...

  • access control

    Access control is a security technique that regulates who or what can view or use resources in a computing environment.

  • ethical hacker

    An ethical hacker, also referred to as a white hat hacker, is an information security expert who systematically attempts to ...

SearchHealthIT

SearchDisasterRecovery

  • virtual disaster recovery

    Virtual disaster recovery is a type of DR that typically involves replication and allows a user to fail over to virtualized ...

  • tabletop exercise (TTX)

    A tabletop exercise (TTX) is a disaster preparedness activity that takes participants through the process of dealing with a ...

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a data center.

SearchStorage

  • storage at the edge

    Storage at the edge is the collective methods and technologies that capture and retain digital information at the periphery of ...

  • Flash Storage

    Flash storage is any type of drive, repository or system that uses flash memory to keep data for an extended period of time.

  • optical disc

    An optical disc is an electronic data storage medium that can be written to and read from using a low-powered laser beam.

Close