Browse Definitions:
Definition

in-house marketing

What is in-house marketing?

In-house marketing is any marketing initiative that is not outsourced to a third party. In small businesses, in-house marketing is sometimes referred to as guerilla marketing or duct tape marketing.


Podcast: How to create a marketing brochure

What's the easiest way to create a professional-looking brochure? You'll learn the answer in this short podcast from HP. Right-click on the link above to listen and learn.

Length: 10 minutes
Size: 10.1 MB

Podcast: Customer success stories with HP printing solutions

What is the business value of using color for your marketing materials? You'll learn the answer in this short podcast from HP. Right-click on the link above to listen and learn.

Length: 6.5 minutes
Size: 6.1 MB

WhatIs.com Learning center

Glossary: Printer-related terms

Quiz: Printers and print media

Glossary - Advertising terms used on the Internet

SearchCRM.com Learning Guide - Resources for marketing effectiveness

Learn IT: - How spam affects e-mail marketing campaigns


Sites we recommend for learning about small business marketing:

Duct Tape Marketing: Forbes Magazine says it's got "Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't." We think it's a good mix of practical advice and high-level overviews.

NewEntrepreneur.com : Roger C. Parker's site has some great free resources for do-it-yourself marketing. We recommend you check out his articles, worksheets and links sections.

HP Learning Center

You may not know it but HP provides free instructor-led online classes for many IT and business-related topics. The courses are geared towards IT pros and business managers who work in small to medium-sized business and we highly recommend you take advantage of them. See entire list of topics.

Current in-house marketing classes include:

» Run your own direct mail campaign
Translate your business goals into a direct mail campaign that gets results.

» Design your own business documents
Find out how to customize HP's free office templates with either Microsoft® Word or Microsoft® Publisher to create your own professional-looking business cards, letterhead, brochures, postcards and more.

» How to give a great presentation
Learn how to give an effective presentation using take-away materials, A/V (audio/visual) technology and spoken content.

» Adobe® Acrobat: Creating PDFs
Learn how to use Adobe Acrobat to create Portable Document Format (PDF) files for the Web, a print shop and more.

» Microsoft® Publisher 2003: Advanced level
If you're ready to take the next step with Microsoft Publisher 2003, this course is for you.

» Microsoft® PowerPoint 2003: Introductory level
Learn to use PowerPoint presentation software to create impressive on-screen, slide, overhead or printed presentations.

Related Sponsor Links

HP Small and Medium Business Home Page: Software and driver downloads as well as free support and troubleshooting help

Printing & imaging advice center: Get free expert advice about creating professional looking images and print collateral

Printer comparison center: Compare HP to other brands or compare HP products side by side

Business templates & images: Step-by-step instructions for creating your own marketing materials

A guide to digital printing: WhatIs.com and HP team up to educate you about network printing, wireless printing and Total Print Management

This was last updated in August 2006

Join the conversation

1 comment

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

this info. is not so good but the first paragh was nice.thankyou.
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

SearchSecurity

  • evil maid attack

    An evil maid attack is a security exploit that targets a computing device that has been shut down and left unattended.  An evil ...

  • Common Body of Knowledge (CBK)

    In security, Common Body of Knowledge (CBK) is a comprehensive framework of all the relevant subjects a security professional ...

  • rootkit

    A rootkit is a program or, more often, a collection of software tools that gives a threat actor remote access to and control over...

SearchHealthIT

  • value-based healthcare

    Value-based healthcare, also known as value-based care, is a payment model that rewards healthcare providers for providing ...

  • health informatics

    Health informatics is the practice of acquiring, studying and managing health data and applying medical concepts in conjunction ...

  • clinical trial

    A clinical trial, also known as a clinical research study, is a protocol to evaluate the effects and efficacy of experimental ...

SearchDisasterRecovery

  • crisis communication

    Crisis communication is a method of corresponding with people and organizations during a disruptive event to provide them with ...

  • Zerto

    Zerto is a storage software vendor that specializes in enterprise-class business continuity and disaster recovery in virtual and ...

  • crisis management plan (CMP)

    A crisis management plan (CMP) is a document that outlines the processes an organization will use to respond to a critical ...

SearchStorage

  • hard disk

    A hard disk is part of a unit -- often called a disk drive, hard drive or hard disk drive -- that stores and provides relatively ...

  • cache memory

    Cache memory, also called CPU memory, is high-speed static random access memory (SRAM) that a computer microprocessor can access ...

  • RAID 10 (RAID 1+0)

    RAID 10, also known as RAID 1+0, is a RAID configuration that combines disk mirroring and disk striping to protect data.

SearchSolidStateStorage

  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.

Close