Browse Definitions :
Definition

influencer marketing

Influencer marketing is an approach that seeks to maximize the effectiveness of efforts by targeting individuals who have a large following and whose opinions carry a lot of weight. Typically, the approach is applied in a social media marketing (SMM) context.

Influence marketing can be broken down into a few stages. The first step is identifying influencers. To be effective, an influencer should have relevance for your brand or product. A celebrity chef would be a good influencer for cookware, for example, and a security expert would be a good influencer for a multifactor authentication app. The next step is ranking influencers in terms of their reach. The final step is targeting those individuals that are likely to have the greatest impact and influencing the influencers, who will, ideally, become brand advocates.

Influencers can help or hurt your brand, depending on their assessment of your products and services. If an influencer is happy enough with your brand to promote it, that’s bound to be good for business. if, however, an influencer feels that your product is shoddy and/or service is poor, he is also quite likely to voluntarily share his experience with his followers.

This was last updated in June 2016

Continue Reading About influencer marketing

Join the conversation

1 comment

Send me notifications when other members comment.

Please create a username to comment.

Loved your article. I wanted to make sure you knew about influence.co. We are a free influencer discovery tool and we also publish lots of free data about the industry. Let me know if we can ever be useful and supply information for future articles you write.


Faith

Marketing and Community at influence.co


Cancel

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

SearchSecurity

SearchHealthIT

  • Health IT (health information technology)

    Health IT (health information technology) is the area of IT involving the design, development, creation, use and maintenance of ...

  • fee-for-service (FFS)

    Fee-for-service (FFS) is a payment model in which doctors, hospitals, and medical practices charge separately for each service ...

  • biomedical informatics

    Biomedical informatics is the branch of health informatics that uses data to help clinicians, researchers and scientists improve ...

SearchDisasterRecovery

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a data center.

  • ransomware recovery

    Ransomware recovery is the process of resuming options following a cyberattack that demands payment in exchange for unlocking ...

  • natural disaster recovery

    Natural disaster recovery is the process of recovering data and resuming business operations following a natural disaster.

SearchStorage

  • RAID 5

    RAID 5 is a redundant array of independent disks configuration that uses disk striping with parity.

  • non-volatile storage (NVS)

    Non-volatile storage (NVS) is a broad collection of technologies and devices that do not require a continuous power supply to ...

  • petabyte

    A petabyte is a measure of memory or data storage capacity that is equal to 2 to the 50th power of bytes.

Close