Browse Definitions :
Definition

influencer marketing

Influencer marketing is an approach that seeks to maximize the effectiveness of efforts by targeting individuals who have a large following and whose opinions carry a lot of weight. Typically, the approach is applied in a social media marketing (SMM) context.

Influence marketing can be broken down into a few stages. The first step is identifying influencers. To be effective, an influencer should have relevance for your brand or product. A celebrity chef would be a good influencer for cookware, for example, and a security expert would be a good influencer for a multifactor authentication app. The next step is ranking influencers in terms of their reach. The final step is targeting those individuals that are likely to have the greatest impact and influencing the influencers, who will, ideally, become brand advocates.

Influencers can help or hurt your brand, depending on their assessment of your products and services. If an influencer is happy enough with your brand to promote it, that’s bound to be good for business. if, however, an influencer feels that your product is shoddy and/or service is poor, he is also quite likely to voluntarily share his experience with his followers.

This was last updated in June 2016

Continue Reading About influencer marketing

Join the conversation

2 comments

Send me notifications when other members comment.

Please create a username to comment.

Loved your article. I wanted to make sure you knew about influence.co. We are a free influencer discovery tool and we also publish lots of free data about the industry. Let me know if we can ever be useful and supply information for future articles you write.


Faith

Marketing and Community at influence.co


Cancel
Thanks for this Margaret with unique examples. Just following up with another tool for influencer marketing at Runwae.com. Small, but growing!
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance framework

    A compliance framework is a structured set of guidelines that details an organization's processes for maintaining accordance with...

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

SearchSecurity

  • DNS over HTTPS (DoH)

    DNS over HTTPS (DoH) is a relatively new protocol that encrypts domain name system traffic by passing DNS queries through a ...

  • integrated risk management (IRM)

    Integrated risk management (IRM) is an approach to risk management that uses a set of practices and processes to improve an ...

  • MITRE ATT&CK framework

    The MITRE ATT&CK (pronounced 'miter attack') framework is a free, globally accessible service that provides comprehensive and ...

SearchHealthIT

  • telemedicine (telehealth)

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

  • Project Nightingale

    Project Nightingale is a controversial partnership between Google and Ascension, the second largest health system in the United ...

  • medical practice management (MPM) software

    Medical practice management (MPM) software is a collection of computerized services used by healthcare professionals and ...

SearchDisasterRecovery

SearchStorage

  • M.2 SSD

    An M.2 SSD is a solid-state drive (SSD) that conforms to a computer industry specification and is used in internally mounted ...

  • kilobyte (KB or Kbyte)

    A kilobyte (KB or Kbyte) is a unit of measurement for computer memory or data storage used by mathematics and computer science ...

  • virtual memory

    Virtual memory is a memory management capability of an operating system (OS) that uses hardware and software to allow a computer ...

Close