Intelligent content is an adaptation of digital text, image, video, audio or multimedia data with coding added that allows it to be automatically processed for various purposes and adapted for access across different devices and interfaces.
The process of creating intelligent content involves the removal of formatting and the addition of semantic metadata. Metadata summarizes basic information about data, which can make finding and working with particular instances of data easier. For example, author, date created and date modified and file size are examples of very basic document metadata. Having the ability to filter through that metadata makes it much easier for someone to locate a specific document.
Intelligent content is structured with metadata tagging to make it modular and enable automatic assembly, format conversion and delivery. The metadata adds meaningful information to segments of the content, which makes them adaptable, discoverable, configurable and reusable.
According to Gerry Brown of Bloor Research, content intelligence is a combination of business intelligence (BI) and content management (CM) that can enable companies to leverage their increasingly large volumes of unstructured data.