Browse Definitions :
Definition

interrupt marketing

Contributor(s): Ivy Wigmore

Interrupt marketing, sometimes referred to as interruption marketing, is the traditional model of product promotion, in which people have to stop what they're doing to pay attention  to the marketing message or deal with it in some other way. 

Examples of interrupt marketing include:

  • Telemarketing calls.
  • Mail campaigns.
  • Email campaigns.
  • Television and radio ads. 
  • Interstitial  and transitional online ads that interrupt or delay the user's selected content. 
  • Pre-roll ads that play before video content. 

A newer approach, known as discoverability marketing, is based on presenting offers to people who are actively looking for similar products. 

This was last updated in February 2013

Continue Reading About interrupt marketing

Join the conversation

1 comment

Send me notifications when other members comment.

Please create a username to comment.

How ironic. I could not read this article until a pop up had finished playing....
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • data governance policy

    A data governance policy is a documented set of guidelines for ensuring that an organization's data and information assets are ...

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

SearchSecurity

  • Advanced Encryption Standard (AES)

    The Advanced Encryption Standard, or AES, is a symmetric block cipher chosen by the U.S. government to protect classified ...

  • intrusion detection system (IDS)

    An intrusion detection system (IDS) is a system that monitors network traffic for suspicious activity and alerts when such ...

  • Secure Shell (SSH)

    SSH, also known as Secure Shell or Secure Socket Shell, is a network protocol that gives users, particularly system ...

SearchHealthIT

SearchDisasterRecovery

SearchStorage

  • M.2 SSD

    An M.2 SSD is a solid-state drive (SSD) that conforms to a computer industry specification written for internally mounted storage...

  • RAID (redundant array of independent disks)

    RAID (redundant array of independent disks) is a way of storing the same data in different places on multiple hard disks or ...

  • cache memory

    Cache memory, also called CPU memory, is high-speed static random access memory (SRAM) that a computer microprocessor can access ...

Close