Browse Definitions :
Definition

keyword (in SEO)

Contributor(s): Matthew Haughn

A keyword is a term chosen to describe the content of a web page. The purpose is to improve the page’s search engine optimization (SEO) value, which determines its position on a search engine results page (SERP) and the likelihood that it will be found by users.

People use keywords in their search queries to find what they are looking for online. Subtle differences in keyword choices can have a big impact on search numbers, and the importance of these choices drives the field of SEO. Often a SEO specialist has to equally be an analyst to keep up in the field due to changes to search algorithms and the ways that search engines rank pages.

A simple and cost-effective method of researching the value of a keyword related to your business is to search the term in Google. If the term is highly valued, there will generally be ads associated with it. In the case of terms with high conversion rates (visitor to sales ratio), paid ads are usually seeded at the top of the results. Seeing the competitors that rank for keywords can give a site owner an idea of the difficulty to achieve market penetration. The use of incognito mode is recommended to eliminate personalization, which can yield invalid results.

It’s important to use keywords effectively and appropriately. Google devalues pages that misleading keywords sprinkled through the content and those that use keyword stuffing in an effort to rank highly. The search engine will drop pages from results if hidden keywords are detected. The use of keywords should happen naturally, enhancing the quality of content, SEO value and yielding more organic search results.

This was last updated in February 2017

Continue Reading About keyword (in SEO)

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • Transport Layer Security (TLS)

    Transport Layer Security (TLS) is a protocol that provides authentication, privacy, and data integrity between two communicating ...

  • van Eck phreaking

    Van Eck phreaking is a form of electronic eavesdropping that reverse engineers the electromagnetic fields (EM fields) produced by...

  • zero-trust model (zero trust network)

    The zero trust model is a security model used by IT professionals that requires strict identity and device verification ...

SearchHealthIT

SearchDisasterRecovery

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

  • business continuity software

    Business continuity software is an application or suite designed to make business continuity planning/business continuity ...

  • business continuity policy

    Business continuity policy is the set of standards and guidelines an organization enforces to ensure resilience and proper risk ...

SearchStorage

  • solid-state storage

    Solid-state storage (SSS) is a type of computer storage media made from silicon microchips. SSS stores data electronically ...

  • persistent storage

    Persistent storage is any data storage device that retains data after power to that device is shut off. It is also sometimes ...

  • computational storage

    Computational storage is an information technology (IT) architecture in which data is processed at the storage device level to ...

Close