Browse Definitions :
Definition

keyword density

Contributor(s): Matthew Haughn

Keyword density is the percentage of incidences of a given keyword on a web page relative to the total word count on that page.

Keyword density was once a key factor in determining a page’s search ranking, and the more times a keyword appeared in content, the higher the page would be ranked.

In the internet’s earlier years, high keyword density meant a web page would appear higher ranked in searches for that keyword. It was assumed that if a keyword appeared more on a given page, that page would be more likely to be relevant to the user’s search and have more relevant content. Following that logic, naturally, such a page should be ranked higher and appear higher on a search engine results page (SERP), so that users would find it more readily.

However, the supposition of relevance was only true if a page was written naturally and optimized for readability and quality of content. Often, that page ranking method was exploited through keyword stuffing, which involves overuse of a keyword in content, to the detriment of quality.

Currently, search engines lower the rank of pages that try to exploit keyword stuffing. For search engine optimization (SEO), the prevalence of a keyword must be balanced because the analysis used to rank pages is much more sophisticated than it once was.

Lots of effort goes into preventing invalid content from appearing prominently in search results. Both keyword stuffing and the low-quality writing that stems from it can lead to a site being marked as unscrupulous. A search engine may designate such a site as part of a bad neighborhood. The best approach is to write content for users, not search engines, while naturally and appropriately using valued keywords.

A keyword density of between one and three percent is best for SEO. You can check keyword density by dividing the number of times a keyword appears on a page by the total number of words on the page and then multiplying by 100. Keyword phrases should be treated as a single word for the calculation. Keyword density checking tools are also available.

This was last updated in June 2017

Continue Reading About keyword density

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • Transport Layer Security (TLS)

    Transport Layer Security (TLS) is a protocol that provides authentication, privacy, and data integrity between two communicating ...

  • van Eck phreaking

    Van Eck phreaking is a form of electronic eavesdropping that reverse engineers the electromagnetic fields (EM fields) produced by...

  • zero-trust model (zero trust network)

    The zero trust model is a security model used by IT professionals that requires strict identity and device verification ...

SearchHealthIT

SearchDisasterRecovery

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

  • business continuity software

    Business continuity software is an application or suite designed to make business continuity planning/business continuity ...

  • business continuity policy

    Business continuity policy is the set of standards and guidelines an organization enforces to ensure resilience and proper risk ...

SearchStorage

  • solid-state storage

    Solid-state storage (SSS) is a type of computer storage media made from silicon microchips. SSS stores data electronically ...

  • persistent storage

    Persistent storage is any data storage device that retains data after power to that device is shut off. It is also sometimes ...

  • computational storage

    Computational storage is an information technology (IT) architecture in which data is processed at the storage device level to ...

Close