Browse Definitions :
Definition

lead generation

This definition is part of our Essential Guide: IT channel sales and marketing strategy for the digital era

Lead generation is the use of a computer program, a database, the Internet, or a specialized service to obtain or receive information for the purpose of expanding the scope of a business, increasing sales revenues, looking for a job or for new clients or conducting specialized research. Leads can consist of the names and addresses (or e-mail addresses) of individuals, corporations, institutions or agencies. Lists of leads can be gathered or filtered from targeted databases such as telephone and Internet directories.

On the Internet, Web sites and search engines can be excellent sources of leads, although the process can be time consuming. Web sites, such as TechTarget.com, have evolved for the specific purpose of making it easy for personnel to obtain leads. Companies have emerged that specialize in lead generation for a fee. They perform the research, and then provide the client with a list of leads. Services of this kind have been used by insurance companies, real estate agents, wholesalers, marketing firms, private investigators, research scientists and educational institutions.

Several vendors offer computer programs designed to assist businesses in lead generation. Ethics are an important consideration in the choice and implementation of such programs. The use of spyware, Trojans or other intrusive means of gathering information without the knowledge or consent of targeted individuals or entities is frowned upon. Mass unsolicited e-mail advertising (or spam) is also considered unethical by many, and it can result in electronic blacklisting.

See a video introduction to lead generation:

This was last updated in February 2016

Continue Reading About lead generation

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

SearchSecurity

  • buffer underflow

    Buffer underflow, also known as buffer underrun or buffer underwrite, is a threat to data that typically occurs when the ...

  • digital signature

    A digital signature is a mathematical technique used to validate the authenticity and integrity of a message, software or digital...

  • denial-of-service attack

    A denial-of-service attack is a security event that occurs when an attacker prevents legitimate users from accessing specific ...

SearchHealthIT

SearchDisasterRecovery

  • virtual disaster recovery

    Virtual disaster recovery is a type of DR that typically involves replication and allows a user to fail over to virtualized ...

  • tabletop exercise (TTX)

    A tabletop exercise (TTX) is a disaster preparedness activity that takes participants through the process of dealing with a ...

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a data center.

SearchStorage

  • secondary storage

    Secondary storage is storage for noncritical data that does not need to be frequently accessed.

  • Pure Storage

    Pure Storage is a provider of enterprise data flash storage solutions designed to substitute for electromechanical disk arrays.

  • yobibyte (YiB)

    A yobibyte (YiB) is a unit of measure used to describe data capacity as part of the binary system of measuring computing and ...

Close