Browse Definitions :
Definition

linkbaiting

Linkbaiting is the practice of crafting content that is designed to get other content producers to link to it. The purpose is increasing the number of inbound links to your content and thus improving its performance in search engine results.

The most important element of linkbaiting is creating compelling content, something that the reader finds value in. Examples of link bait, in this context, include breaking news, striking images, infographics, controversy, humor, educational material and applications. If your content has value for readers, they are likely to share the link.

Beyond the quality of the content itself, the most common linkbaiting tactics are creating titles that draw readers to the content and developing reciprocal relationships with other content producers, in which you share links to their content and they to yours.

Both linkbaiting tactics can be used either well or poorly. A well-crafted title grabs the reader's attention and accurately represents the content. However, one common misuse of linkbaiting is the creation of catchy -- but misleading -- titles for articles. Similarly, if you share links to high-quality content, you, your readers, and the content creator all benefit. However, if you frequently share links to content that is not intrinsically valuable, your own content will lose value for both readers and search engines.

This was last updated in October 2012

Continue Reading About linkbaiting

SearchCompliance

  • compliance risk

    Compliance risk is an organization's potential exposure to legal penalties, financial forfeiture and material loss, resulting ...

  • information governance

    Information governance is a holistic approach to managing corporate information by implementing processes, roles, controls and ...

  • enterprise document management (EDM)

    Enterprise document management (EDM) is a strategy for overseeing an organization's paper and electronic documents so they can be...

SearchSecurity

  • information security (infosec)

    Information security, often shortened to infosec, is the practice, policies and principles to protect data and other kinds of ...

  • denial-of-service attack

    A denial-of-service (DoS) attack is a security event that occurs when an attacker makes it impossible for legitimate users to ...

  • user authentication

    User authentication verifies the identity of a user attempting to gain access to a network or computing resource by authorizing a...

SearchHealthIT

SearchDisasterRecovery

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

SearchStorage

  • cloud storage

    Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, ...

  • cloud testing

    Cloud testing is the process of using the cloud computing resources of a third-party service provider to test software ...

  • storage virtualization

    Storage virtualization is the pooling of physical storage from multiple storage devices into what appears to be a single storage ...

Close