local wipe

Local wipe, also known as auto-wipe, is deletion of a device's data which is initiated by software on the device itself, rather than through remote administration.  

As a security feature, local wipe may be automatically conducted in response to a number of failed login attempts or if the device is moved outside of the geographical area in which its use is approved (see: geofencing). Although the device wipe can also be remotely initiated, remote wipe relies upon the user connecting to the corporate server, which is unlikely in the event of a stolen device. 

Enterprise wipe , an alternative security feature, deletes only the settings, user data, applications and application data that were previously installed by the device's mobile device management (MDM) software, leaving user data intact.