Browse Definitions:
Definition

long-tail keywords

Contributor(s): Matthew Haughn

Long-tail keywords, in the context of advertising and SEO, are detailed keyword phrases that a potential customer might use to search online when ready to purchase.

Knowledge about purchase intent is very valuable to advertisers. When customers use long-tail keywords, it is a good indication that they are ready to buy the item for which they are searching. Purchasing long-tail keywords in pay-per-click advertising for the products or services available on a particular site enables the site owners to draw customers who are looking specifically for what they offer. This targeted, contextual advertising is much more likely to result in a sale than random ad placement.

For example, a person searching for sectional sofas is quite likely to be just browsing. When a customer gets very specific – like searching for a white leather reclining sectional sofa -- it is more likely that they know what they want and are ready to buy. Vendors, especially those specializing in niche products, are advised to find keyword phrases that a customer is likely to use when searching for the products or types of products they offer. Model numbers, colors and unique options are a few things to keep in mind for keyword selection. In this way, vendors can target customers that want what they have, when they are ready to buy.

In pay-per-click advertising, long-tail keywords are less expensive to buy and result in more purchases per click than popular short keywords, which bring more traffic but result in fewer purchases. The most searched keywords may boost a site's visibility somewhat, but it is hard to rank well in these terms. Popular keywords will come with a greater cost and may not bring much increase in sales. Long-tail keywords are easier to rank well on, cost less and result in more sales.

This was last updated in June 2017

Continue Reading About long-tail keywords

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

SearchSecurity

SearchHealthIT

SearchDisasterRecovery

  • incident management plan (IMP)

    An incident management plan (IMP), sometimes called an incident response plan or emergency management plan, is a document that ...

  • crisis communication

    Crisis communication is a method of corresponding with people and organizations during a disruptive event to provide them with ...

  • Zerto

    Zerto is a storage software vendor that specializes in enterprise-class business continuity and disaster recovery in virtual and ...

SearchStorage

  • network-attached storage (NAS)

    Network-attached storage (NAS) is dedicated file storage that enables multiple users and heterogeneous client devices to retrieve...

  • SSD write cycle

    An SSD write cycle is the process of programming data to a NAND flash memory chip in a solid-state storage device.

  • data storage

    Data storage is the collective methods and technologies that capture and retain digital information on electromagnetic, optical ...

Close