Browse Definitions :
Definition

long-tail keywords

Contributor(s): Matthew Haughn

Long-tail keywords, in the context of advertising and SEO, are detailed keyword phrases that a potential customer might use to search online when ready to purchase.

Knowledge about purchase intent is very valuable to advertisers. When customers use long-tail keywords, it is a good indication that they are ready to buy the item for which they are searching. Purchasing long-tail keywords in pay-per-click advertising for the products or services available on a particular site enables the site owners to draw customers who are looking specifically for what they offer. This targeted, contextual advertising is much more likely to result in a sale than random ad placement.

For example, a person searching for sectional sofas is quite likely to be just browsing. When a customer gets very specific – like searching for a white leather reclining sectional sofa -- it is more likely that they know what they want and are ready to buy. Vendors, especially those specializing in niche products, are advised to find keyword phrases that a customer is likely to use when searching for the products or types of products they offer. Model numbers, colors and unique options are a few things to keep in mind for keyword selection. In this way, vendors can target customers that want what they have, when they are ready to buy.

In pay-per-click advertising, long-tail keywords are less expensive to buy and result in more purchases per click than popular short keywords, which bring more traffic but result in fewer purchases. The most searched keywords may boost a site's visibility somewhat, but it is hard to rank well in these terms. Popular keywords will come with a greater cost and may not bring much increase in sales. Long-tail keywords are easier to rank well on, cost less and result in more sales.

This was last updated in June 2017

Continue Reading About long-tail keywords

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

SearchSecurity

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

SearchStorage

  • RAID 6 (redundant array of independent disks)

    RAID 6, also known as double-parity RAID, uses two parity stripes on each disk. It allows for two disk failures within the RAID ...

  • hard disk drive (HDD)

    A computer hard disk drive (HDD) is a non-volatile memory hardware device that controls the positioning, reading and writing of ...

  • byte

    In most computer systems, a byte is a unit of data that is eight binary digits long. Bytes are often used to represent a ...

Close