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marcom (or marcomm)

Marcom (sometimes spelled "marcomm") is an abbreviation for "marketing communications." Marcom is targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet. A marketing communications campaign may use a single approach, but more frequently combines several.

This was last updated in March 2011
SearchCompliance
  • pure risk

    Pure risk refers to risks that are beyond human control and result in a loss or no loss with no possibility of financial gain.

  • risk reporting

    Risk reporting is a method of identifying risks tied to or potentially impacting an organization's business processes.

  • risk map (risk heat map)

    A risk map (risk heat map) is a data visualization tool for communicating specific risks an organization faces.

SearchSecurity
  • encryption key

    In cryptography, an encryption key is a variable value that is applied using an algorithm to a string or block of unencrypted ...

  • payload (computing)

    In computing, a payload is the carrying capacity of a packet or other transmission data unit.

  • script kiddie

    Script kiddie is a derogative term that computer hackers coined to refer to immature, but often just as dangerous, exploiters of ...

SearchHealthIT
SearchDisasterRecovery
  • What is risk mitigation?

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • fault-tolerant

    Fault-tolerant technology is a capability of a computer system, electronic system or network to deliver uninterrupted service, ...

  • synchronous replication

    Synchronous replication is the process of copying data over a storage area network, local area network or wide area network so ...

SearchStorage
  • cloud NAS (cloud network attached storage)

    Cloud NAS (network attached storage) is remote storage that is accessed over the internet as if it is local.

  • object storage

    Object storage, also called object-based storage, is an approach to addressing and manipulating data storage as discrete units, ...

  • gigabyte (GB)

    A gigabyte (GB) -- pronounced with two hard Gs -- is a unit of data storage capacity that is roughly equivalent to 1 billion ...

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