Browse Definitions :
Definition

market culture

Contributor(s): Ivy Wigmore

A market culture is a type of corporate culture that emphasizes competitiveness not only between the organization and its market competitors but also between employees. 

The market model is the most aggressive and capitalistic of the four common corporate culture models. Employees are encouraged to set difficult goals and strive to achieve them. Employee performance is closely monitored and often directly rewarded or punished. The emphasis on individual performance is thought to lead to greater achievement for the individual employee and, as a result, greater success for the organization. 

Critics of the market model, on the other hand, argue that the emphasis on individual achievement can promote dishonesty and an unpleasant -- and thus unproductive -- work environment. 

Here are the basic characteristics of the other three models:

  • A hierarchical corporate culture has a fairly rigid and fixed organizational structure.
  • An adhocracy is based on the ability to adapt quickly to changing conditions.
  • A clan culture is a family-like or tribe-like environment that values consensus and commonality of values and goals.

 

This was last updated in February 2014

Continue Reading About market culture

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

SearchCompliance

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

  • PCI DSS (Payment Card Industry Data Security Standard)

    The Payment Card Industry Data Security Standard (PCI DSS) is a widely accepted set of policies and procedures intended to ...

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

SearchSecurity

  • tokenization

    Tokenization is the process of replacing sensitive data with unique identification symbols that retain all the essential ...

  • incident response

    Incident response is an organized approach to addressing and managing the aftermath of a security breach or cyberattack, also ...

  • Federal Information Security Management Act (FISMA)

    The Federal Information Security Management Act (FISMA) is United States legislation that defines a framework of guidelines and ...

SearchHealthIT

SearchDisasterRecovery

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

  • cloud disaster recovery (cloud DR)

    Cloud disaster recovery (cloud DR) is a combination of strategies and services intended to back up data, applications and other ...

SearchStorage

Close