Browse Definitions :
Definition

market intelligence manager

Contributor(s): Matthew Haughn

A market intelligence manager is a corporate employee who studies a given market, makes recommendations as to actions to capitalize on opportunities and helps direct strategy to assist the company in reaching its revenue targets.

Market intelligence managers study a market’s conditions, regulations, competitors, products, business publications and customers to direct company decision making. Market intelligence is especially important when entering new or foreign markets.

A market intelligence manager helps make recommendations for individual employees, teams, departments and the entire organization. The employee in this role often acts as support for both sales and marketing departments. A market intelligence manager works to find new customers and retain and maximize the value of each customer.

Requirements for market intelligence managers include degrees in market research or economics, along with analytical skills. There are also on-premise and software as a service (SaaS) solutions for market intelligence management. These systems gather data from a number of sources including corporate data, web analytics and business intelligence software.

This was last updated in January 2019

Continue Reading About market intelligence manager

Join the conversation

1 comment

Send me notifications when other members comment.

Please create a username to comment.

hi


Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

SearchSecurity

  • GPS jamming

    GPS jamming is the process of using a frequency transmitting device to block or interfere with radio communications.

  • time-based one-time password (TOTP)

    A time-based one-time password (TOTP) is a temporary code, generated by an algorithm, for use in authenticating access to ...

  • Security Operations Center (SOC)

    A security operations center (SOC) is a command center facility for a team of IT professionals with expertise in information ...

SearchHealthIT

SearchDisasterRecovery

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

  • business continuity software

    Business continuity software is an application or suite designed to make business continuity planning/business continuity ...

SearchStorage

  • network-attached storage (NAS)

    Network-attached storage (NAS) is dedicated file storage that enables multiple users and heterogeneous client devices to retrieve...

  • SSD (solid-state drive)

    An SSD (solid-state drive) is a type of nonvolatile storage media that stores persistent data on solid-state flash memory.

  • NAND flash memory

    NAND flash memory is a type of nonvolatile storage technology that does not require power to retain data.

Close