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market intelligence manager

Contributor(s): Matthew Haughn

A market intelligence manager is a corporate employee who studies a given market, makes recommendations as to actions to capitalize on opportunities and helps direct strategy to assist the company in reaching its revenue targets.

Market intelligence managers study a market’s conditions, regulations, competitors, products, business publications and customers to direct company decision making. Market intelligence is especially important when entering new or foreign markets.

A market intelligence manager helps make recommendations for individual employees, teams, departments and the entire organization. The employee in this role often acts as support for both sales and marketing departments. A market intelligence manager works to find new customers and retain and maximize the value of each customer.

Requirements for market intelligence managers include degrees in market research or economics, along with analytical skills. There are also on-premise and software as a service (SaaS) solutions for market intelligence management. These systems gather data from a number of sources including corporate data, web analytics and business intelligence software.

This was last updated in January 2019

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