Browse Definitions :
Definition

market intelligence manager

A market intelligence manager is a corporate employee who studies a given market, makes recommendations as to actions to capitalize on opportunities and helps direct strategy to assist the company in reaching its revenue targets.

Market intelligence managers study a market’s conditions, regulations, competitors, products, business publications and customers to direct company decision making. Market intelligence is especially important when entering new or foreign markets.

A market intelligence manager helps make recommendations for individual employees, teams, departments and the entire organization. The employee in this role often acts as support for both sales and marketing departments. A market intelligence manager works to find new customers and retain and maximize the value of each customer.

Requirements for market intelligence managers include degrees in market research or economics, along with analytical skills. There are also on-premise and software as a service (SaaS) solutions for market intelligence management. These systems gather data from a number of sources including corporate data, web analytics and business intelligence software.

This was last updated in January 2019

Continue Reading About market intelligence manager

SearchCompliance
  • pure risk

    Pure risk refers to risks that are beyond human control and result in a loss or no loss with no possibility of financial gain.

  • risk reporting

    Risk reporting is a method of identifying risks tied to or potentially impacting an organization's business processes.

  • risk exposure

    Risk exposure is the quantified potential loss from business activities currently underway or planned.

SearchSecurity
  • script kiddie

    Script kiddie is a derogative term that computer hackers coined to refer to immature, but often just as dangerous, exploiters of ...

  • cipher

    In cryptography, a cipher is an algorithm for encrypting and decrypting data.

  • What is risk analysis?

    Risk analysis is the process of identifying and analyzing potential issues that could negatively impact key business initiatives ...

SearchHealthIT
SearchDisasterRecovery
  • What is risk mitigation?

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • fault-tolerant

    Fault-tolerant technology is a capability of a computer system, electronic system or network to deliver uninterrupted service, ...

  • synchronous replication

    Synchronous replication is the process of copying data over a storage area network, local area network or wide area network so ...

SearchStorage
  • gigabyte (GB)

    A gigabyte (GB) -- pronounced with two hard Gs -- is a unit of data storage capacity that is roughly equivalent to 1 billion ...

  • MRAM (magnetoresistive random access memory)

    MRAM (magnetoresistive random access memory) is a method of storing data bits using magnetic states instead of the electrical ...

  • storage volume

    A storage volume is an identifiable unit of data storage. It can be a removable hard disk, but it does not have to be a unit that...

Close