Browse Definitions :
Definition

marketecture (or marchitecture)

What is marketecture?

Marketecture (or marchitecture) is an approach to marketing that seeks to simplify a company's representations of products or services, while retaining marketing requirements as a primary consideration. Marketecture documents typically combine an overview suitable for a non-technical audience with the strategic positioning required to compete in a given market.

Marketecture refers to both the approach and the documentation that results from it. Here's how Ian Gorton defines marketecture in his book, Essential Software Architecture:

... (a) one page, typically informal depiction of the system's structure and interactions. It shows the major components, their relationships and has a few well chosen labels and text boxes that portray the design philosophies embodied in the architecture. A marketecture is an excellent vehicle for facilitating discussion by stakeholders during design, build, review, and of course the sales process. It's easy to understand and explain, and serves as a starting point for deeper analysis.

Marketing campaigns generally highlight certain capabilities of a product or service, especially when the particular feature or technology compares favorably to competitors. Intel, for instance, has positioned its central processing units (CPUs) as superior to AMD's products by virtue of higher clock speed. In response, AMD released marketecture literature that de-emphasized processor speed and focused on educating consumers about the "megahertz myth" and other performance metrics.

Because a company's communications are necessarily specific to the audience, it's often necessary to create a number of versions of product literature. Marchitecture is created with the consumer in mind. Documentation created for a technical audience is much more detailed and may be free of marketing spin. A technical representation of product architecture is sometimes referred to as a "tarchitecture."

This was last updated in September 2008

Continue Reading About marketecture (or marchitecture)

SearchCompliance
  • risk reporting

    Risk reporting is a method of identifying risks tied to or potentially impacting an organization's business processes.

  • risk avoidance

    Risk avoidance is the elimination of hazards, activities and exposures that can negatively affect an organization and its assets.

  • risk profile

    A risk profile is a quantitative analysis of the types of threats an organization, asset, project or individual faces.

SearchSecurity
SearchHealthIT
SearchDisasterRecovery
  • What is risk mitigation?

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • fault-tolerant

    Fault-tolerant technology is a capability of a computer system, electronic system or network to deliver uninterrupted service, ...

  • synchronous replication

    Synchronous replication is the process of copying data over a storage area network, local area network or wide area network so ...

SearchStorage
  • cloud archive

    A cloud archive is storage as a service for long-term data retention.

  • cache

    A cache -- pronounced CASH -- is hardware or software that is used to store something, usually data, temporarily in a computing ...

  • archive

    An archive is a collection of data moved to a repository for long-term retention, to keep separate for compliance reasons or for ...

Close