Browse Definitions :
Definition

mass customization

Contributor(s): Matthew Haughn

Mass customization is the use of computer-aided manufacturing to enable custom, individualized output for the production of goods and services. Advances in manufacturing make it possible to enable customization at the same low cost per unit found in mass production.

Mass customization is most common in electronics but is offered increasingly in merchandise like clothing, shoes, furniture and other products.

There are four types of mass customization:

  • Collaborative customization - the needs of the customer are understood and followed as part of the manufacturing process.
  • Adaptive customization - a basic product is made for customers who then customize it to their needs.
  • Transparent customization - customers are provided with unique offerings without being told they are customized.
  • Cosmetic customization - products are offered in different formats to entice different customers.

Generally, customization of products occurs directly after the customer orders and adds their desired specifications. Differentiation of products produced in mass customization is pushed as far back in the manufacturing process as possible. Delaying differentiation until the end increases efficiency and allows for part of the process of manufacturing to be completed prior to ordering.

Mass customization can be seen as a form of collaborative engineering between manufacturers and customers. In this collaboration, the manufacturer seeks to offer its capacity for custom manufacture as a solution to customers while gaining the customers who might otherwise not have a product suited to their needs.

As a concept, mass customization is credited to Stan Davis, who coined the term in his 1987 book Future Perfect.

This was last updated in September 2017

Continue Reading About mass customization

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

SearchSecurity

SearchHealthIT

  • Health IT (health information technology)

    Health IT (health information technology) is the area of IT involving the design, development, creation, use and maintenance of ...

  • fee-for-service (FFS)

    Fee-for-service (FFS) is a payment model in which doctors, hospitals, and medical practices charge separately for each service ...

  • biomedical informatics

    Biomedical informatics is the branch of health informatics that uses data to help clinicians, researchers and scientists improve ...

SearchDisasterRecovery

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a data center.

  • ransomware recovery

    Ransomware recovery is the process of resuming options following a cyberattack that demands payment in exchange for unlocking ...

  • natural disaster recovery

    Natural disaster recovery is the process of recovering data and resuming business operations following a natural disaster.

SearchStorage

  • RAID 5

    RAID 5 is a redundant array of independent disks configuration that uses disk striping with parity.

  • non-volatile storage (NVS)

    Non-volatile storage (NVS) is a broad collection of technologies and devices that do not require a continuous power supply to ...

  • petabyte

    A petabyte is a measure of memory or data storage capacity that is equal to 2 to the 50th power of bytes.

Close