Browse Definitions :
Definition

mass customization

Mass customization is the use of computer-aided manufacturing to enable custom, individualized output for the production of goods and services. Advances in manufacturing make it possible to enable customization at the same low cost per unit found in mass production.

Mass customization is most common in electronics but is offered increasingly in merchandise like clothing, shoes, furniture and other products.

There are four types of mass customization:

  • Collaborative customization - the needs of the customer are understood and followed as part of the manufacturing process.
  • Adaptive customization - a basic product is made for customers who then customize it to their needs.
  • Transparent customization - customers are provided with unique offerings without being told they are customized.
  • Cosmetic customization - products are offered in different formats to entice different customers.

Generally, customization of products occurs directly after the customer orders and adds their desired specifications. Differentiation of products produced in mass customization is pushed as far back in the manufacturing process as possible. Delaying differentiation until the end increases efficiency and allows for part of the process of manufacturing to be completed prior to ordering.

Mass customization can be seen as a form of collaborative engineering between manufacturers and customers. In this collaboration, the manufacturer seeks to offer its capacity for custom manufacture as a solution to customers while gaining the customers who might otherwise not have a product suited to their needs.

As a concept, mass customization is credited to Stan Davis, who coined the term in his 1987 book Future Perfect.

This was last updated in September 2017

Continue Reading About mass customization

SearchCompliance
  • compliance risk

    Compliance risk is an organization's potential exposure to legal penalties, financial forfeiture and material loss, resulting ...

  • information governance

    Information governance is a holistic approach to managing corporate information by implementing processes, roles, controls and ...

  • enterprise document management (EDM)

    Enterprise document management (EDM) is a strategy for overseeing an organization's paper and electronic documents so they can be...

SearchSecurity
  • cipher block chaining (CBC)

    Cipher block chaining (CBC) is a mode of operation for a block cipher -- one in which a sequence of bits are encrypted as a ...

  • block cipher

    A block cipher is a method of encrypting data in blocks to produce ciphertext using a cryptographic key and algorithm.

  • hacker

    A hacker is an individual who uses computer, networking or other skills to overcome a technical problem.

SearchHealthIT
SearchDisasterRecovery
  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

SearchStorage
  • cloud storage

    Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, ...

  • cloud testing

    Cloud testing is the process of using the cloud computing resources of a third-party service provider to test software ...

  • storage virtualization

    Storage virtualization is the pooling of physical storage from multiple storage devices into what appears to be a single storage ...

Close