Browse Definitions :
Definition

maximizer

A maximizer is an individual who consistently seeks the optimal outcome for any endeavor. Maximizers tend to be perfectionists but the terms maximizer and maximizing are particularly associated with decision-making processes rather than describing a generally uncompromising approach to life.

Maximizers tend to prolong decisions because they are driven to identify the most perfect option possible. That means that they usually end up making the best possible choices. On the other hand, information gathering, research, analysis and comparisons can become protracted and the decision-making process can consume more time and other resources than is warranted. Furthermore, maximizers tend to continue overthinking decisions after they’ve been made, so that they are often unsatisfied with their choices in the end.

Maximizers can be so overwhelmed by the difficulty of making decisions that they get bogged down completely at some point in their exhaustive process. According to Barry Schwartz, author of “The Paradox of Choice,” analysis paralysis can delay decisions when maximizers are unable to settle on an option. Because decision-making is such an exhaustive process for maximizers, they may also procrastinate, further prolonging the task and hampering their productivity.

In 1957, psychologist Herbert Simon identified maximizers as one type of decision maker. The other type, which he called satisficers, are pragmatic about decisions and tend to be content with choices that simply meet their requirements.

This was last updated in February 2019

Continue Reading About maximizer

SearchCompliance

  • information governance

    Information governance is a holistic approach to managing corporate information by implementing processes, roles, controls and ...

  • enterprise document management (EDM)

    Enterprise document management (EDM) is a strategy for overseeing an organization's paper and electronic documents so they can be...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

SearchSecurity

  • cyber espionage

    Cyber espionage, also called cyber spying, is a form of cyber attack that is carried out against a competitive company or ...

  • virus (computer virus)

    A computer virus is malicious code that replicates by copying itself to another program, computer boot sector or document and ...

  • honeypot (computing)

    A honeypot is a network-attached system set up as a decoy to lure cyber attackers and detect, deflect and study hacking attempts ...

SearchHealthIT

SearchDisasterRecovery

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

SearchStorage

  • cloud storage

    Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, ...

  • cloud testing

    Cloud testing is the process of using the cloud computing resources of a third-party service provider to test software ...

  • storage virtualization

    Storage virtualization is the pooling of physical storage from multiple storage devices into what appears to be a single storage ...

Close