Browse Definitions:
Definition

minimum viable product (MVP)

Contributor(s): Matthew Haughn

Minimum viable product (MVP) is a concept for making a product that fills the perceived needs of a customer or solves a problem adequately enough to expect a sustainable business around it. An MVP attempts to strike the right balance in a product so that it meets expectations without expending effort on things customers don't care about.

The process for building an MVP is centered around understanding the customers and their needs. From that understanding, the company has to ensure it has the processes in place to build the product to the consumer’s perception of quality. This perception includes factors such as features, ergonomics, design, aesthetics and reliability. Once the customer and market are thought to be understood, an MVP can be developed and released as part of the build measure and learn (BML) process. Finally, validated learning from metrics and feedback can be used to improve on designs, ensuring effort is not wasted.

The purpose of an MVP is striking a balance between a release early release often approach and, on the other hand, putting too much effort into one product to maximize its chances. MVPs can be a more rational approach in situations where time to market is not critical and customer data and interaction are available.

MVP, BML and validated learning are all concepts used in “The Lean Startup” method as created by the entrepreneur and co-founder of IMVU, Eric Ries. The lean startup approach endeavors to create a process similar to scientific methods to regiment success in startup companies.

This was last updated in February 2017

Continue Reading About minimum viable product (MVP)

Join the conversation

1 comment

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

How much of your company's resources go into things that don't work out?
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

SearchSecurity

  • evil maid attack

    An evil maid attack is a security exploit that targets a computing device that has been shut down and left unattended.  An evil ...

  • Common Body of Knowledge (CBK)

    In security, Common Body of Knowledge (CBK) is a comprehensive framework of all the relevant subjects a security professional ...

  • rootkit

    A rootkit is a program or, more often, a collection of software tools that gives a threat actor remote access to and control over...

SearchHealthIT

  • value-based healthcare

    Value-based healthcare, also known as value-based care, is a payment model that rewards healthcare providers for providing ...

  • health informatics

    Health informatics is the practice of acquiring, studying and managing health data and applying medical concepts in conjunction ...

  • clinical trial

    A clinical trial, also known as a clinical research study, is a protocol to evaluate the effects and efficacy of experimental ...

SearchDisasterRecovery

  • crisis communication

    Crisis communication is a method of corresponding with people and organizations during a disruptive event to provide them with ...

  • Zerto

    Zerto is a storage software vendor that specializes in enterprise-class business continuity and disaster recovery in virtual and ...

  • crisis management plan (CMP)

    A crisis management plan (CMP) is a document that outlines the processes an organization will use to respond to a critical ...

SearchStorage

  • hard disk

    A hard disk is part of a unit -- often called a disk drive, hard drive or hard disk drive -- that stores and provides relatively ...

  • cache memory

    Cache memory, also called CPU memory, is high-speed static random access memory (SRAM) that a computer microprocessor can access ...

  • RAID 10 (RAID 1+0)

    RAID 10, also known as RAID 1+0, is a RAID configuration that combines disk mirroring and disk striping to protect data.

SearchSolidStateStorage

  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.

Close