Browse Definitions :
Definition

named account

A named account is a company that is identified as a valuable prospect or customer and assigned to an individual marketing or sales representative for targeted efforts. The practice is an integral component of account-based marketing (ABM), a business-to-business (B2B) strategy designed to identify and target particularly desirable companies for the development of  personalized marketing relationships. Named accounts are also commonly used in conjunction with lead generation.

Each marketing or sales representative within the organization typically has a list of their assigned named accounts and each account includes multiple contacts within the target company. The account also serves to group the contacts within a company so that they are part of coordinated efforts. Through research and communications with the contacts, the representative can develop a marketing approach that is tailored to the company’s needs and preferences.

Essentially, named accounts enable the creation of marketing campaigns designed for the target company. Because a single representative is designated for the account, the approach prevents duplicated efforts and makes it impossible for multiple reps to inadvertently work at cross-purposes. Furthermore, because the assignment is clear, accountability is built in. It’s easy to track the success of a rep’s efforts and reward them accordingly.

named account
This was last updated in December 2016

Continue Reading About named account

SearchCompliance
  • OPSEC (operations security)

    OPSEC (operations security) is a security and risk management process and strategy that classifies information, then determines ...

  • smart contract

    A smart contract is a decentralized application that executes business logic in response to events.

  • compliance risk

    Compliance risk is an organization's potential exposure to legal penalties, financial forfeiture and material loss, resulting ...

SearchSecurity
  • threat modeling

    Threat modeling is a procedure for optimizing application, system or business process security by identifying objectives and ...

  • distributed denial-of-service (DDoS) attack

    A distributed denial-of-service (DDoS) attack is one in which multiple compromised computer systems attack a target, such as a ...

  • social engineering

    Social engineering is an attack vector that relies heavily on human interaction and often involves manipulating people into ...

SearchHealthIT
SearchDisasterRecovery
  • change control

    Change control is a systematic approach to managing all changes made to a product or system.

  • disaster recovery (DR)

    Disaster recovery (DR) is an organization's ability to respond to and recover from an event that affects business operations.

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

SearchStorage
  • bare-metal cloud

    Bare-metal cloud is a public cloud service that offers dedicated hardware resources without any installed operating systems or ...

  • race condition

    A race condition is an undesirable situation that occurs when a device or system attempts to perform two or more operations at ...

  • storage security

    Storage security is the group of parameters and settings that make storage resources available to authorized users and trusted ...

Close