Browse Definitions :
Definition

niche app

A niche app is a specialized application, typically designed with social networking built in and optimized for mobile devices. 

Niche apps are generally created to serve a limited function, whether providing a particular service or connecting people who share a common interest. The idea is to do a single thing and do it well, rather than trying to provide multiple options to suit a broader audience. Niche apps tend to target the Millennial demographic, which is the largest and most active market for mobile apps.

Here are a few examples of niche apps:

  • Flatchat connects potential flatmates, prospective owners and other seekers by providing location- and requirement- based matches. 
  • Tatchat is a dating app that connects tattoo enthusiasts.
  • ESPN Fantasy Football Fantasy Football allows users to create teams and leagues, conduct a mock draft and share their top picks.
  • NYT Now provides a sampling of the day's headlines from the New York Times and from around the Web.
  • Yahoo Weather provides Flickr photos of user locations and current conditions, backed by forecasts.
  • The Scoop is a guide to New York City. NYT editors share their favorite restaurants, bars, coffee shops, performances and day trips. 

Niche apps can be seen as a divergence from the large, generalized social media platforms such as Facebook and Twitter. The interest in single- or limited-purpose apps is driven by the increasing prevalence of mobile computing, especially on smartphones. Mobile devices have limited computing resources and a much smaller screen than desktops, which means that navigating through an interface developed for desktop computers is generally cumbersome. Niche apps allow users to get to exactly what they're looking for immediately. 

In February 2014, the New York Times recorded 18.3 million unique visitors connecting through smartphones or tablets and 30 million unique visitors connecting through desktop computers. Six months later, the numbers were nearly identical: Desktop unique visitors remained steady at 30 million, but mobile unique visitors had shot up to 30.5 million.

This was last updated in July 2015

Continue Reading About niche app

SearchCompliance
  • pure risk

    Pure risk refers to risks that are beyond human control and result in a loss or no loss with no possibility of financial gain.

  • risk reporting

    Risk reporting is a method of identifying risks tied to or potentially impacting an organization's business processes.

  • risk avoidance

    Risk avoidance is the elimination of hazards, activities and exposures that can negatively affect an organization and its assets.

SearchSecurity
  • script kiddie

    Script kiddie is a derogative term that computer hackers coined to refer to immature, but often just as dangerous, exploiters of ...

  • cipher

    In cryptography, a cipher is an algorithm for encrypting and decrypting data.

  • What is risk analysis?

    Risk analysis is the process of identifying and analyzing potential issues that could negatively impact key business initiatives ...

SearchHealthIT
SearchDisasterRecovery
  • What is risk mitigation?

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • fault-tolerant

    Fault-tolerant technology is a capability of a computer system, electronic system or network to deliver uninterrupted service, ...

  • synchronous replication

    Synchronous replication is the process of copying data over a storage area network, local area network or wide area network so ...

SearchStorage
  • gigabyte (GB)

    A gigabyte (GB) -- pronounced with two hard Gs -- is a unit of data storage capacity that is roughly equivalent to 1 billion ...

  • MRAM (magnetoresistive random access memory)

    MRAM (magnetoresistive random access memory) is a method of storing data bits using magnetic states instead of the electrical ...

  • storage volume

    A storage volume is an identifiable unit of data storage. It can be a removable hard disk, but it does not have to be a unit that...

Close