Browse Definitions :
Definition

predictive technology

Predictive technology is a body of tools capable of discovering and analyzing patterns in data so that past behavior can be used to forecast likely future behavior. Predictive technologies, which include data mining , neural network s, and system modeling and simulation, have been applied to the study of weather systems, traffic patterns, stock markets, epidemiology, consumer behavior, and terrorist activity, and many other areas of study where there can be a significant number of variables.

Predictive technology is increasingly used for marketing purposes. Many retailers, for example, collect barcode data at their point-of-sale terminal s. The raw data can be processed to get predictions about consumer behavior for future campaigns. Amazon.com was one of the earliest online retailers to use predictive technology. The Amazon Web site compiles lists of merchandise that visitors look at and displays lists of items that customers with similar interests have bought.

Another example of predictive technology is DARPA's proposed Total Information Awareness ( TIA ) system. The TIA project's ultimate goal is to amass enormous volumes of information about individuals (this collection of data is sometimes called an individual's information signature) from all available sources, to process that data and use predictive technology to identify and avert potential terrorist activity.

This was last updated in September 2005

Continue Reading About predictive technology

SearchCompliance
  • smart contract

    A smart contract is a decentralized application that executes business logic in response to events.

  • compliance risk

    Compliance risk is an organization's potential exposure to legal penalties, financial forfeiture and material loss, resulting ...

  • information governance

    Information governance is a holistic approach to managing corporate information by implementing processes, roles, controls and ...

SearchSecurity
  • threat modeling

    Threat modeling is a procedure for optimizing application, system or business process security by identifying objectives and ...

  • social engineering

    Social engineering is an attack vector that relies heavily on human interaction and often involves manipulating people into ...

  • distributed denial-of-service (DDoS) attack

    A distributed denial-of-service (DDoS) attack is one in which multiple compromised computer systems attack a target, such as a ...

SearchHealthIT
SearchDisasterRecovery
  • change control

    Change control is a systematic approach to managing all changes made to a product or system.

  • disaster recovery (DR)

    Disaster recovery (DR) is an organization's ability to respond to and recover from an event that affects business operations.

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

SearchStorage
  • storage security

    Storage security is the group of parameters and settings that make storage resources available to authorized users and trusted ...

  • cloud storage

    Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, ...

  • cloud data management

    Cloud data management is a way to manage data across cloud platforms, either with or instead of on-premises storage.

Close