Browse Definitions :
Definition

predictive technology

Predictive technology is a body of tools capable of discovering and analyzing patterns in data so that past behavior can be used to forecast likely future behavior. Predictive technologies, which include data mining , neural network s, and system modeling and simulation, have been applied to the study of weather systems, traffic patterns, stock markets, epidemiology, consumer behavior, and terrorist activity, and many other areas of study where there can be a significant number of variables.

Predictive technology is increasingly used for marketing purposes. Many retailers, for example, collect barcode data at their point-of-sale terminal s. The raw data can be processed to get predictions about consumer behavior for future campaigns. Amazon.com was one of the earliest online retailers to use predictive technology. The Amazon Web site compiles lists of merchandise that visitors look at and displays lists of items that customers with similar interests have bought.

Another example of predictive technology is DARPA's proposed Total Information Awareness ( TIA ) system. The TIA project's ultimate goal is to amass enormous volumes of information about individuals (this collection of data is sometimes called an individual's information signature) from all available sources, to process that data and use predictive technology to identify and avert potential terrorist activity.

This was last updated in September 2005

Continue Reading About predictive technology

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

SearchSecurity

  • Payload (computing)

    The term payload, when used in the context of networking or telecommunications, is the data carried inside of a packet (or other ...

  • access control

    Access control is a security technique that regulates who or what can view or use resources in a computing environment.

  • ethical hacker

    An ethical hacker, also referred to as a white hat hacker, is an information security expert who systematically attempts to ...

SearchHealthIT

SearchDisasterRecovery

  • virtual disaster recovery

    Virtual disaster recovery is a type of DR that typically involves replication and allows a user to fail over to virtualized ...

  • tabletop exercise (TTX)

    A tabletop exercise (TTX) is a disaster preparedness activity that takes participants through the process of dealing with a ...

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a data center.

SearchStorage

  • storage at the edge

    Storage at the edge is the collective methods and technologies that capture and retain digital information at the periphery of ...

  • Flash Storage

    Flash storage is any type of drive, repository or system that uses flash memory to keep data for an extended period of time.

  • optical disc

    An optical disc is an electronic data storage medium that can be written to and read from using a low-powered laser beam.

Close