Browse Definitions :
Definition

product-agnostic

Contributor(s): Ivy Wigmore

Product-agnostic is a description of something that is not associated with a particular commercial product -- such as a specific device or application -- or something that is interoperable with all products of a given type.

Product-agnostic means different things in different contexts. Platform-agnostic or cross-platform software may be specific to one type of device, such as a mobile phone, but runs on any combination of operating system and underlying processor architecture. Device-agnostic software runs on various types of devices, including desktop computers, laptops, tablet PCs and smartphones. Microsoft began promoting device-agnosticism with Windows 10, enabling continuous operations across a user's various devices.

In content marketing, a product-agnostic strategy is more likely to appeal to prospective customers than content that comes off like a sales pitch for the vendor's product. It shouldn't really seem like marketing -- in some cases, in fact, it should only be identifiable as marketing because the advertiser is identified as the content provider.

Product-agnosticism has become increasingly important to deal effectively with ongoing trends such as the expansion of BYOD (bring your own device) and Internet of Things (IoT) environments, which require broad integration and interconnectivity of many different types of devices.

This was last updated in January 2016

Continue Reading About product-agnostic

Join the conversation

1 comment

Send me notifications when other members comment.

Please create a username to comment.

Interesting how a word that is basically religious in nature enters "sales-speak", and the original meaning of the word is to be a "doubter".  How deos that fit?
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • Cybercrime

    Cybercrime is any criminal activity that involves a computer, networked device or a network.

  • data breach

    A data breach is a confirmed incident in which sensitive, confidential or otherwise protected data has been accessed and/or ...

  • zero-day (computer)

    A zero-day vulnerability, also known as a computer zero day, is a flaw in software, hardware or firmware that is unknown to the ...

SearchHealthIT

SearchDisasterRecovery

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

  • business continuity software

    Business continuity software is an application or suite designed to make business continuity planning/business continuity ...

  • business continuity policy

    Business continuity policy is the set of standards and guidelines an organization enforces to ensure resilience and proper risk ...

SearchStorage

  • business impact analysis (BIA)

    Business impact analysis (BIA) is a systematic process to determine and evaluate the potential effects of an interruption to ...

  • RAID (redundant array of independent disks)

    RAID (redundant array of independent disks) is a way of storing the same data in different places on multiple hard disks to ...

  • dedicated cloud

    A dedicated cloud is a single-tenant cloud infrastructure, which essentially acts as an isolated, single-tenant public cloud.

Close