Browse Definitions :
Definition

push advertising

Contributor(s): Ivy Wigmore

Push advertising is the traditional marketing approach, in which promotional material is presented to large groups of people through channels including flyers, magazines, television, radio and billboards. Online examples of push advertising include email campaigns, interstitials, pre-roll video ads and banner ads.  Push advertising is often interruption marketing, meaning that the prospective customer has to stop what they're doing to deal with the message in some way. 

The push marketing model contrasts with pull marketing, an approach designed to draw customers to a brand through search engine optimization (SEO) and other non-intrusive methods.

This was last updated in May 2013

Continue Reading About push advertising

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • privacy compliance

    Privacy compliance is a company's accordance with established personal information protection guidelines, specifications or ...

  • data governance policy

    A data governance policy is a documented set of guidelines for ensuring that an organization's data and information assets are ...

SearchSecurity

SearchHealthIT

  • telemedicine (telehealth)

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

  • Project Nightingale

    Project Nightingale is a controversial partnership between Google and Ascension, the second largest health system in the United ...

  • medical practice management (MPM) software

    Medical practice management (MPM) software is a collection of computerized services used by healthcare professionals and ...

SearchDisasterRecovery

  • disaster recovery (DR) test

    A disaster recovery test (DR test) is the examination of each step in a disaster recovery plan as outlined in an organization's ...

  • crisis management plan (CMP)

    A crisis management plan (CMP) is a document that outlines the processes an organization will use to respond to a critical ...

  • pandemic plan

    A pandemic plan is a documented strategy for business continuity in the event of a widespread outbreak of a dangerous infectious ...

SearchStorage

  • megabytes per second (MBps)

    Megabytes per second (MBps) is a unit of measurement for data transfer speed to and from a computer storage device.

  • zettabyte

    A zettabyte is a unit of measurement used by technology professionals and the general public to describe a computer or other ...

  • hybrid flash array

    A hybrid flash array is a solid-state storage system that contains a mix of flash memory drives and hard disk drives.

Close