Browse Definitions :
Definition

retargeting (remarketing)

Contributor(s): Ivy Wigmore

Retargeting, also known as remarketing, is digital advertising that features specific products or services and targets an individual who has viewed them online. Customers and leads already in an advertiser's database may also be subjects for retargeting. Retargeting is the technology behind ads that follow people from one site to another.

Retargeting can work in a couple of different ways. When someone visits a product web page, a cookie consisting of a small piece of JavaScript is added to their browser. The cookie is called a pixel (not related to the computer display pixel); the approach is sometimes referred to as pixel-based retargeting. If that visitor leaves the site without making a purchase, the cookie sends a message to retargeting software to place ads for the product on other sites that the user visits within the associated advertising network.

List-based retargeting is aimed at existing contacts in a business’ database. The process involves uploading a list of their email addresses to a remarketing platform, typically for a social media campaign on Facebook or Twitter. The platform identifies users on the list and serves the ads only to them.

The principle behind remarketing is the Rule of Seven, an advertising concept holding that a consumer typically has to encounter a given marketing message seven times before making a purchase.

See also: targeted advertising

This was last updated in February 2017

Continue Reading About retargeting (remarketing)

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

  • data protection impact assessment (DPIA)

    A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, ...

SearchSecurity

  • cybersecurity insurance (cybersecurity liability insurance)

    Cybersecurity insurance, also called cyber liability insurance or cyber insurance, is a contract that an entity can purchase to ...

  • phishing

    Phishing is a form of fraud in which an attacker masquerades as a reputable entity or person in email or other communication ...

  • cybercrime

    Cybercrime is any criminal activity that involves a computer, networked device or a network.

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

SearchStorage

  • NVMe over Fabrics (NVMe-oF)

    NVMe over Fabrics, also known as NVMe-oF and non-volatile memory express over fabrics, is a protocol specification designed to ...

  • logical unit number (LUN)

    A logical unit number (LUN) is a unique identifier for designating an individual or collection of physical or virtual storage ...

  • CIFS (Common Internet File System)

    CIFS (Common Internet File System) is a protocol that gained popularity around the year 2000, as vendors worked to establish an ...

Close