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Definition

rollout

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A rollout is a staged series of activities that often accumulate meaning as they occur. Computer product makers and marketers use the term to describe a series of related product announcements that are staged over time. Public relations campaigns use the term to describe the revelation of a major company theme, event, or other message over a period of time calculated to lead to ideal results. When a company installs new equipment, the installation staging is sometimes called a rollout.

This was last updated in September 2005

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