Browse Definitions :

BACKGROUND IMAGE: iSTOCK/GETTY IMAGES

This content is part of the Essential Guide: IT channel sales and marketing strategy for the digital era
Definition

SEO (search engine optimization)

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly. 

Although there are legitimate companies that help Web sites improve their rankings, according to Google's page about SEO, most such offers that arrive in e-mail messages are of little-to-no value. The search engine's own Webmaster often gets SEO marketing offers suggesting that Google doesn't show up well in search results (which is quite unlikely). Google's recommendation for Webmasters? "Reserve the same skepticism for unsolicited e-mail about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators."

Instead of trying to game the system, sites should focus on providing visitors with useful content and a good user experience (UX). Partly because of the proliferation of bogus offers, the term search engine optimization has gotten a negative reputation in some circles. To put the focus on the website visitor, it has been suggested that acronym SEO should stand for search experience optimization.

Before starting an SEO project, site owners should carefully read through the webmaster guidelines that each search engines provides and follow recommended best practices. Not only will doing so help pages rank better, but failure to follow recommendation could result in the site being improperly indexed. Worse still, the site could be completely blacklisted from the search engine. Certain black hat SEO techniques, such as keyword stuffing, are considered to be the SEO equivalent of spamming, and search engines will penalize them.

This was last updated in August 2018

Continue Reading About SEO (search engine optimization)

Join the conversation

5 comments

Send me notifications when other members comment.

Please create a username to comment.

Well, I guess it good to remind whats the basic again. :)
Cancel
Nice
Cancel
Good Job, excellent article, i loved it the way that you explained.
Cancel
thnakx for shring amzaing information
Cancel
Nice article.
I just want to add some of the important search queries made by people to interact with search engines.
1.Navigational Search queries.
2.Informational search queries.
3.Transactional Search queries.
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • Transport Layer Security (TLS)

    Transport Layer Security (TLS) is a protocol that provides authentication, privacy, and data integrity between two communicating ...

  • van Eck phreaking

    Van Eck phreaking is a form of electronic eavesdropping that reverse engineers the electromagnetic fields (EM fields) produced by...

  • zero-trust model (zero trust network)

    The zero trust model is a security model used by IT professionals that requires strict identity and device verification ...

SearchHealthIT

SearchDisasterRecovery

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

  • business continuity software

    Business continuity software is an application or suite designed to make business continuity planning/business continuity ...

  • business continuity policy

    Business continuity policy is the set of standards and guidelines an organization enforces to ensure resilience and proper risk ...

SearchStorage

  • solid-state storage

    Solid-state storage (SSS) is a type of computer storage media made from silicon microchips. SSS stores data electronically ...

  • persistent storage

    Persistent storage is any data storage device that retains data after power to that device is shut off. It is also sometimes ...

  • computational storage

    Computational storage is an information technology (IT) architecture in which data is processed at the storage device level to ...

Close