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SEO (search engine optimization)

This definition is part of our Essential Guide: IT channel sales and marketing strategy for the digital era

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly. 

Although there are legitimate companies that help Web sites improve their rankings, according to Google's page about SEO, most such offers that arrive in e-mail messages are of little-to-no value. The search engine's own Webmaster often gets SEO marketing offers suggesting that Google doesn't show up well in search results (which is quite unlikely). Google's recommendation for Webmasters? "Reserve the same skepticism for unsolicited e-mail about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators."

Instead of trying to game the system, sites should focus on providing visitors with useful content and a good user experience (UX). Partly because of the proliferation of bogus offers, the term search engine optimization has gotten a negative reputation in some circles. To put the focus on the website visitor, it has been suggested that acronym SEO should stand for search experience optimization.

Before starting an SEO project, site owners should carefully read through the webmaster guidelines that each search engines provides and follow recommended best practices. Not only will doing so help pages rank better, but failure to follow recommendation could result in the site being improperly indexed. Worse still, the site could be completely blacklisted from the search engine. Certain black hat SEO techniques, such as keyword stuffing, are considered to be the SEO equivalent of spamming, and search engines will penalize them.

This was last updated in November 2015

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Although I agree that you should weary about who you choose to optimize your articles. I know a place the sincerely helps you optimize your websites. Optimization is not easy by any standards and trial & error can be a waste of time especially if there is someone who knows their stuff. SEO optimization can be useful when you have help. http://www.marketingseosem.com/ can help.
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<a href="http://websiteseo.eu/keyword-tool/">Keyword research</a> is all that you really need. Optimizing your article's is not as important as writing article's of real substance and use.
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this is really a good article, help more newbie like me.. keep it up for your work

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Well, I guess it good to remind whats the basic again. :)
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I'm practicing seo a long time ago..and it's like a challenge when i offer my service of seo in french http://pixelfx.ca to my clients.
There's always something to learn with the frequent updates of panda :)
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I have been learning SEO from quite a long time now and here are some good tips that may help you :) http://www.bloggerfound.com/search/label/SEO%20Tips
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Thanks For Your Kind and Valuable sharing about SEO. It is decorated as a result it will help me most.. I am novice on SEO field and i trying to develop this SEO field http://goo.gl/mJZR8C
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Nice
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Thanks for sharing useful tips. Please have a look for more about SEO http://webmastersgroup.com.au/search-engine-optimization-seo/
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Thanks for sharing this. I think there are a lot of people out there in the business world who don’t know what these new terms mean and are looking for a simple direct answer like this. Keep up the good work! <a href="http://standardsol.pk/"> SEO Expert in Islamabad </a>
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Good Job, excellent article, i loved it the way that you explained.
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