Browse Definitions :

BACKGROUND IMAGE: iSTOCK/GETTY IMAGES

This content is part of the Essential Guide: IT channel sales and marketing strategy for the digital era
Definition

SEO (search engine optimization)

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly. 

Although there are legitimate companies that help Web sites improve their rankings, according to Google's page about SEO, most such offers that arrive in e-mail messages are of little-to-no value. The search engine's own Webmaster often gets SEO marketing offers suggesting that Google doesn't show up well in search results (which is quite unlikely). Google's recommendation for Webmasters? "Reserve the same skepticism for unsolicited e-mail about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators."

Instead of trying to game the system, sites should focus on providing visitors with useful content and a good user experience (UX). Partly because of the proliferation of bogus offers, the term search engine optimization has gotten a negative reputation in some circles. To put the focus on the website visitor, it has been suggested that acronym SEO should stand for search experience optimization.

Before starting an SEO project, site owners should carefully read through the webmaster guidelines that each search engines provides and follow recommended best practices. Not only will doing so help pages rank better, but failure to follow recommendation could result in the site being improperly indexed. Worse still, the site could be completely blacklisted from the search engine. Certain black hat SEO techniques, such as keyword stuffing, are considered to be the SEO equivalent of spamming, and search engines will penalize them.

This was last updated in August 2018

Continue Reading About SEO (search engine optimization)

Join the conversation

4 comments

Send me notifications when other members comment.

Please create a username to comment.

Well, I guess it good to remind whats the basic again. :)
Cancel
Nice
Cancel
Good Job, excellent article, i loved it the way that you explained.
Cancel
thnakx for shring amzaing information
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • payload (computing)

    In computing, a payload is the carrying capacity of a packet or other transmission data unit. The term has its roots in the ...

  • passphrase

    A passphrase is a string of characters longer than the usual password (which is typically from four to 16 characters long) that ...

  • Web application firewall (WAF)

    A Web application firewall (WAF) is a firewall that monitors, filters or blocks traffic to and from a Web application. WAFs are ...

SearchHealthIT

SearchDisasterRecovery

SearchStorage

  • computational storage

    Computational storage is defined as an architecture that couples compute with storage in order to reduce data movement. In doing ...

  • data deduplication

    Data deduplication -- often called intelligent compression or single-instance storage -- is a process that eliminates redundant ...

  • public cloud storage

    Public cloud storage, also called storage-as-a-service or online storage is a service model that provides data storage on a ...

Close