Browse Definitions :
Definition

search engine results page (SERP)

Contributor(s): Stan Gibilisco

A search engine results page (SERP) is the list of results that a search engine returns in response to a specific word or phrase query. Each listing includes the linked Web page title, the linked page URL (Uniform Resource Locator), a brief description of the page content and, in some cases, links to points of interest within the website.

There are three main types of results on a SERP: Pages that the search engine spider has crawled and indexed; pages that have been manually added to the search engine’s directory; and pages that appear as a result of paid inclusion. The highest-ranking hits generally link to the most useful information; links grow less relevant as they move farther down the list.

Depending on the number of Web pages that contain a particular word or phrase, a SERP might show anywhere from zero (in the case of no matches at all) to millions of items. For example, entering the phrase "complex-number admittance" into the Google search engine yields few results. In contrast, entering the single word "hurricane" yields millions of results.

In most cases, search engine users will look at only the first one to three pages of hits (results). Web designers and site owners use search engine optimization (SEO) methods to make their sites and pages appear at or near the top of a SERP.

This was last updated in October 2012

Join the conversation

1 comment

Send me notifications when other members comment.

Please create a username to comment.

Thank you for sharing useful information. SERP is very important topic in SEO where many of them do not know about it.
Cancel

SearchCompliance

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

  • PCI DSS (Payment Card Industry Data Security Standard)

    The Payment Card Industry Data Security Standard (PCI DSS) is a widely accepted set of policies and procedures intended to ...

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

SearchSecurity

  • tokenization

    Tokenization is the process of replacing sensitive data with unique identification symbols that retain all the essential ...

  • incident response

    Incident response is an organized approach to addressing and managing the aftermath of a security breach or cyberattack, also ...

  • Federal Information Security Management Act (FISMA)

    The Federal Information Security Management Act (FISMA) is United States legislation that defines a framework of guidelines and ...

SearchHealthIT

SearchDisasterRecovery

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

  • cloud disaster recovery (cloud DR)

    Cloud disaster recovery (cloud DR) is a combination of strategies and services intended to back up data, applications and other ...

SearchStorage

Close