Browse Definitions :
Definition

semantic search

Semantic search is an approach to finding content on the internet that anticipates the intention behind the user’s query. The goal of semantic search is to provide the end user with the most relevant search engine results possible.

In semantic search, the search engine’s programming identifies the keyword in a query but also tries to predict user intent when returning results. When predicting user intent, programming may factor in such things as previous searches, the user’s geographical location, trending topics, the relationship between words in the user’s query, the relative success of similar queries, ontology interrelationships and the type of device submitting the query.

Unlike Boolean search, which can only accommodate keywords and the operators AND, OR and NOT, semantic search allows users to use natural language when submitting queries. The programming uses fuzzy logic, predictive modeling and deep learning algorithms as well as text analytics, knowledge graphs and concept maps to provide the user with the order of links on a search engine results page (SERP).

The programming also gathers data about what links the end user clicks on, what links the user bounces back from quickly and metrics that indicate user engagement to improve future query results. The programming’s disambiguation capabilities can not only differentiate between two similar keywords, it can also recognize variations in spelling and verb tense.

Semantic search is often associated with Google RankBrain, the artificial intelligence (AI) component of Google's Hummingbird search algorithm. RankBrain uses machine learning to filter results and improve which results are positioned first in search engine results pages. RankBrain programming searches through data to find patterns and uses that data to improve the software's own understanding.

This was last updated in December 2016

Continue Reading About semantic search

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • data breach

    A data breach is a confirmed incident in which sensitive, confidential or otherwise protected data has been accessed and/or ...

  • zero-day (computer)

    A zero-day vulnerability, also known as a computer zero day, is a flaw in software, hardware or firmware that is unknown to the ...

  • Cybercrime

    Cybercrime is any criminal activity that involves a computer, networked device or a network.

SearchHealthIT

SearchDisasterRecovery

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

  • business continuity software

    Business continuity software is an application or suite designed to make business continuity planning/business continuity ...

  • business continuity policy

    Business continuity policy is the set of standards and guidelines an organization enforces to ensure resilience and proper risk ...

SearchStorage

  • business impact analysis (BIA)

    Business impact analysis (BIA) is a systematic process to determine and evaluate the potential effects of an interruption to ...

  • RAID (redundant array of independent disks)

    RAID (redundant array of independent disks) is a way of storing the same data in different places on multiple hard disks to ...

  • dedicated cloud

    A dedicated cloud is a single-tenant cloud infrastructure, which essentially acts as an isolated, single-tenant public cloud.

Close