Browse Definitions :
Definition

showrooming

Showrooming is the act of treating a bricks and mortar store as if it were simply a showroom: a place to look at and compare products, without intention to purchase on-site. 

Increasingly, consumers visit physical retail stores to examine a product in person and then shop online to find a find lower price. Of particular concern to retailers is mobile showrooming, the use of smartphones and tablets to shop online while visiting the physical store. A recent study by ForeSee Results reported that 70 percent of consumers use mobile devices for comparison shopping from within retail stores, often completing an online transaction before they exit the premises. 

Compared to a Web-based business, an online merchant can often offer goods for less because they have substantially lower overhead costs for things like rent, staffing and power. Retailers are trying various approaches to dealing with showrooming. Price matching and in-store shopping incentives, such as loyalty card benefits, are among the more user-friendly methods of promoting retail sales. More aggressive methods include charging a fee for entering the store, blocking cell signals on the premises and developing proprietary bar codes that don't facilitate comparison shopping. 

 

This was last updated in August 2013

Continue Reading About showrooming

SearchCompliance

  • compliance risk

    Compliance risk is an organization's potential exposure to legal penalties, financial forfeiture and material loss, resulting ...

  • information governance

    Information governance is a holistic approach to managing corporate information by implementing processes, roles, controls and ...

  • enterprise document management (EDM)

    Enterprise document management (EDM) is a strategy for overseeing an organization's paper and electronic documents so they can be...

SearchSecurity

  • information security (infosec)

    Information security, often shortened to infosec, is the practice, policies and principles to protect data and other kinds of ...

  • denial-of-service attack

    A denial-of-service (DoS) attack is a security event that occurs when an attacker makes it impossible for legitimate users to ...

  • user authentication

    User authentication verifies the identity of a user attempting to gain access to a network or computing resource by authorizing a...

SearchHealthIT

SearchDisasterRecovery

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

SearchStorage

  • cloud storage

    Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, ...

  • cloud testing

    Cloud testing is the process of using the cloud computing resources of a third-party service provider to test software ...

  • storage virtualization

    Storage virtualization is the pooling of physical storage from multiple storage devices into what appears to be a single storage ...

Close