Browse Definitions :
Definition

showrooming

Contributor(s): Ivy Wigmore

Showrooming is the act of treating a bricks and mortar store as if it were simply a showroom: a place to look at and compare products, without intention to purchase on-site. 

Increasingly, consumers visit physical retail stores to examine a product in person and then shop online to find a find lower price. Of particular concern to retailers is mobile showrooming, the use of smartphones and tablets to shop online while visiting the physical store. A recent study by ForeSee Results reported that 70 percent of consumers use mobile devices for comparison shopping from within retail stores, often completing an online transaction before they exit the premises. 

Compared to a Web-based business, an online merchant can often offer goods for less because they have substantially lower overhead costs for things like rent, staffing and power. Retailers are trying various approaches to dealing with showrooming. Price matching and in-store shopping incentives, such as loyalty card benefits, are among the more user-friendly methods of promoting retail sales. More aggressive methods include charging a fee for entering the store, blocking cell signals on the premises and developing proprietary bar codes that don't facilitate comparison shopping. 

 

This was last updated in August 2013

Continue Reading About showrooming

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • Cybercrime

    Cybercrime is any criminal activity that involves a computer, networked device or a network.

  • data breach

    A data breach is a confirmed incident in which sensitive, confidential or otherwise protected data has been accessed and/or ...

  • zero-day (computer)

    A zero-day vulnerability, also known as a computer zero day, is a flaw in software, hardware or firmware that is unknown to the ...

SearchHealthIT

SearchDisasterRecovery

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

  • business continuity software

    Business continuity software is an application or suite designed to make business continuity planning/business continuity ...

  • business continuity policy

    Business continuity policy is the set of standards and guidelines an organization enforces to ensure resilience and proper risk ...

SearchStorage

  • business impact analysis (BIA)

    Business impact analysis (BIA) is a systematic process to determine and evaluate the potential effects of an interruption to ...

  • RAID (redundant array of independent disks)

    RAID (redundant array of independent disks) is a way of storing the same data in different places on multiple hard disks to ...

  • dedicated cloud

    A dedicated cloud is a single-tenant cloud infrastructure, which essentially acts as an isolated, single-tenant public cloud.

Close