Browse Definitions:
Definition

smarketing (sales and marketing alignment)

Contributor(s): Ivy Wigmore

Smarketing is an alignment of a company's sales and marketing departments for better communication, more collaborative efforts, greater efficiency and, as a result, enhanced profitability.

Although the term itself is a buzzword, the approach it refers to is important for business sustainability. Intuitively, the two closely-related and interdependent business units should interoperate closely. However, in many companies, the teams aren't collaborative and there is little sharing of information that could enable better performance.

Marketing often focuses on customer targeting, product pricing and promotions, while sales is typically concerned with prospecting, sales funnel management, customer relationship management (CRM), upselling, cross-selling and so forth. Sales and marketing alignment seeks to break down those barriers. Integration of CRM and marketing automation software systems is where many organizations begin.

See a presentation on smarketing by Dan Tyre of Hubspot:

This was last updated in June 2016

Continue Reading About smarketing (sales and marketing alignment)

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

SearchSecurity

SearchHealthIT

SearchDisasterRecovery

  • incident management plan (IMP)

    An incident management plan (IMP), sometimes called an incident response plan or emergency management plan, is a document that ...

  • crisis communication

    Crisis communication is a method of corresponding with people and organizations during a disruptive event to provide them with ...

  • Zerto

    Zerto is a storage software vendor that specializes in enterprise-class business continuity and disaster recovery in virtual and ...

SearchStorage

  • network-attached storage (NAS)

    Network-attached storage (NAS) is dedicated file storage that enables multiple users and heterogeneous client devices to retrieve...

  • SSD write cycle

    An SSD write cycle is the process of programming data to a NAND flash memory chip in a solid-state storage device.

  • data storage

    Data storage is the collective methods and technologies that capture and retain digital information on electromagnetic, optical ...

Close