Browse Definitions :
Definition

sociogram

Contributor(s): Corinne Bernstein

A sociogram is a graph database that depicts the relationships among individuals in a group in order to map the group's social network. Social scientist Jacob L. Moreno developed the sociogram in the mid-20th century as a quantitative method for analyzing social relationships in prisons and reform schools. His goal was to create a sociometric tool that would help administrators learn how reciprocal and non-reciprocal communication patterns, status, alliances and hidden agendas affected a group's ability to remain cohesive.

Sociograms for small groups can often be created through direct observation, but large group mapping benefits by surveys that ask questions about an individual's relationships with other group members. In business, sociograms are often used to gain insights that will help create more effective communication patterns, improve members' active participation on projects and foster a culture of innovationThis is especially important in large organizations with hierarchial corporate cultures.

Facebook CEO Mark Zuckerberg is credited with first using the term social graph in 2007 to refer to the network of connections and relationships documented by Facebook members. As marketers began to understand the potential for using sociograms to improve revenue, software developers responded by making it easier to find group leaders and experiment with influencer marketing campaigns. 

See also: Apache Girafe, Graph Search

This was last updated in June 2018

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • brute force attack

    Brute force (also known as brute force cracking) is a trial and error method used by application programs to decode encrypted ...

  • spyware

    Spyware is software that is installed on a computing device without the user's knowledge. Spyware can be difficult to detect; ...

  • ATM black box attack

    An ATM black box attack, also referred to as jackpotting, is a type of banking-system crime in which the perpetrators bore holes ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • warm site

    A warm site is a type of facility an organization uses to recover its technology infrastructure when its primary data center goes...

  • disaster recovery (DR) test

    A disaster recovery test (DR test) is the examination of each step in a disaster recovery plan as outlined in an organization's ...

SearchStorage

  • disk array

    A disk array, also called a storage array, is a data storage system used for block-based storage, file-based storage or object ...

  • enterprise storage

    Enterprise storage is a centralized repository for business information that provides common data management, protection and data...

  • optical storage

    Optical storage is any storage type in which data is written and read with a laser. Typically, data is written to optical media, ...

Close