Browse Definitions :
Definition

sociogram

Contributor(s): Corinne Bernstein

A sociogram is a graph database that depicts the relationships among individuals in a group in order to map the group's social network. Social scientist Jacob L. Moreno developed the sociogram in the mid-20th century as a quantitative method for analyzing social relationships in prisons and reform schools. His goal was to create a sociometric tool that would help administrators learn how reciprocal and non-reciprocal communication patterns, status, alliances and hidden agendas affected a group's ability to remain cohesive.

Sociograms for small groups can often be created through direct observation, but large group mapping benefits by surveys that ask questions about an individual's relationships with other group members. In business, sociograms are often used to gain insights that will help create more effective communication patterns, improve members' active participation on projects and foster a culture of innovationThis is especially important in large organizations with hierarchial corporate cultures.

Facebook CEO Mark Zuckerberg is credited with first using the term social graph in 2007 to refer to the network of connections and relationships documented by Facebook members. As marketers began to understand the potential for using sociograms to improve revenue, software developers responded by making it easier to find group leaders and experiment with influencer marketing campaigns. 

See also: Apache Girafe, Graph Search

This was last updated in June 2018

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

SearchSecurity

  • challenge-response authentication

    In information security, challenge-response authentication is a type of authentication protocol where one entity presents a ...

  • Secure Shell (SSH)

    SSH, also known as Secure Shell or Secure Socket Shell, is a network protocol that gives users, particularly system ...

  • honeypot (computing)

    A honeypot is a network-attached system set up as a decoy to lure cyberattackers and to detect, deflect or study hacking attempts...

SearchHealthIT

SearchDisasterRecovery

  • virtual disaster recovery

    Virtual disaster recovery is a type of DR that typically involves replication and allows a user to fail over to virtualized ...

  • tabletop exercise (TTX)

    A tabletop exercise (TTX) is a disaster preparedness activity that takes participants through the process of dealing with a ...

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a data center.

SearchStorage

  • exbibyte (EiB)

    An exbibyte (EiB) is a unit used to measure data capacity.

  • zebibyte (ZiB)

    A zebibyte (ZiB) is a unit used to measure computing and storage capacity.

  • tiered storage

    Tiered storage is a way to assign different categories of data to various types of storage media with the objective of reducing ...

Close