Browse Definitions:
Definition

spin (PR, marketing)

Contributor(s): Ivy Wigmore

Spin, in the context of public relations (PR), marketing and journalism, is the selective assembly of fact and the shaping of nuance to support a particular view of a story.

Spin is considered one form of propaganda. To spin something is to communicate it in a way that changes the way people are likely to perceive it. As such, spin is intentionally misleading and can, in fact, give the opposite impression to what would naturally occur. Outright lies cannot be considered spin. However, inconvenient but relevant truths are often omitted in the process and less relevant but true details emphasized.

Spin is often used for corporate reputation management and has long been used to market products. Vendors use cloudwashing, for example, to take advantage of the cloud trend by associating their products with it -- even though the justification may be nothing more than the fact that some element of the product relies on the Internet. Similarly, greenwashing is used to make a product or company appear to be more environmentally-friendly than is the case.

The use of the word spin in this context comes from its connection to storytelling, as in "spinning a yarn." The first documented example of that phrase is from 1812, as a sailor's expression for telling a story while performing some task like yarn-spinning or twisting.

See also: In physics, spin is the velocity of rotation of something around a particular axis. Spin is sometimes called angular momentum.

Other terms related to PR and marketing spin: astroturfing, sock puppetsock puppet marketing, Internet shill

See a video breaking down the top ten deceptive marketing tactics:

This was last updated in March 2016

Continue Reading About spin (PR, marketing)

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

SearchSecurity

  • evil maid attack

    An evil maid attack is a security exploit that targets a computing device that has been shut down and left unattended.  An evil ...

  • Common Body of Knowledge (CBK)

    In security, Common Body of Knowledge (CBK) is a comprehensive framework of all the relevant subjects a security professional ...

  • rootkit

    A rootkit is a program or, more often, a collection of software tools that gives a threat actor remote access to and control over...

SearchHealthIT

  • value-based healthcare

    Value-based healthcare, also known as value-based care, is a payment model that rewards healthcare providers for providing ...

  • health informatics

    Health informatics is the practice of acquiring, studying and managing health data and applying medical concepts in conjunction ...

  • clinical trial

    A clinical trial, also known as a clinical research study, is a protocol to evaluate the effects and efficacy of experimental ...

SearchDisasterRecovery

  • crisis communication

    Crisis communication is a method of corresponding with people and organizations during a disruptive event to provide them with ...

  • Zerto

    Zerto is a storage software vendor that specializes in enterprise-class business continuity and disaster recovery in virtual and ...

  • crisis management plan (CMP)

    A crisis management plan (CMP) is a document that outlines the processes an organization will use to respond to a critical ...

SearchStorage

  • SSD write cycle

    An SSD write cycle is the process of programming data to a NAND flash memory chip in a solid-state storage device.

  • data storage

    Data storage is the collective methods and technologies that capture and retain digital information on electromagnetic, optical ...

  • hard disk

    A hard disk is part of a unit -- often called a disk drive, hard drive or hard disk drive -- that stores and provides relatively ...

SearchSolidStateStorage

  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.

Close