Browse Definitions :
Definition

spin (PR, marketing)

Contributor(s): Ivy Wigmore

Spin, in the context of public relations (PR), marketing and journalism, is the selective assembly of fact and the shaping of nuance to support a particular view of a story.

Spin is considered one form of propaganda. To spin something is to communicate it in a way that changes the way people are likely to perceive it. As such, spin is intentionally misleading and can, in fact, give the opposite impression to what would naturally occur. Outright lies cannot be considered spin. However, inconvenient but relevant truths are often omitted in the process and less relevant but true details emphasized.

Spin is often used for corporate reputation management and has long been used to market products. Vendors use cloudwashing, for example, to take advantage of the cloud trend by associating their products with it -- even though the justification may be nothing more than the fact that some element of the product relies on the Internet. Similarly, greenwashing is used to make a product or company appear to be more environmentally-friendly than is the case.

The use of the word spin in this context comes from its connection to storytelling, as in "spinning a yarn." The first documented example of that phrase is from 1812, as a sailor's expression for telling a story while performing some task like yarn-spinning or twisting.

See also: In physics, spin is the velocity of rotation of something around a particular axis. Spin is sometimes called angular momentum.

Other terms related to PR and marketing spin: astroturfing, sock puppetsock puppet marketing, Internet shill

See a video breaking down the top ten deceptive marketing tactics:

This was last updated in March 2016

Continue Reading About spin (PR, marketing)

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

  • data protection impact assessment (DPIA)

    A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, ...

SearchSecurity

  • spyware

    Spyware is a type of malicious software -- or malware -- that is installed on a computing device without the end user's knowledge.

  • application whitelisting

    Application whitelisting is the practice of specifying an index of approved software applications or executable files that are ...

  • botnet

    A botnet is a collection of internet-connected devices, which may include PCs, servers, mobile devices and internet of things ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

SearchStorage

  • DRAM (dynamic random access memory)

    Dynamic random access memory (DRAM) is a type of semiconductor memory that is typically used for the data or program code needed ...

  • RAID 10 (RAID 1+0)

    RAID 10, also known as RAID 1+0, is a RAID configuration that combines disk mirroring and disk striping to protect data.

  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

Close