Browse Definitions :
Definition

splog (spam blog)

A splog (spam blog) is a fake blog created solely to promote affiliated Web sites, with the intent of skewing search results and artificially boosting traffic. Some splogs are written like long-winded ads for the Web sites they promote; others have no original content, featuring either nonsense or content stolen from authentic Web sites. Splogs include huge numbers of links to the Web sites in question to fool Web crawler s (programs that search the Web for sites to index). The sploggers associate popular search keywords with their pages so that the splog links turn up in blog search results and are sent out as search subscription notifications through e-mail and RSS feed s.

Splogs have existed almost as long as blogs have, as enterprising spammers quickly realized the new medium's potential for exploitation. However, the attacks have become more common as attackers' methods have become more sophisticated. Automated attacks have caused what many in the industry referred to as a "turning point" for splog. In late October of 2005, a splogger used Google's blog-creation tool, Blogger, in conjunction with the BlogSpot hosting service to create what Tim Bray, of Sun Microsystems, called a "splogsplosion": hundreds, or even thousands of splogs turning up in search results and clogging RSS reader s and e-mail inboxes.

Here's how this attack was conducted: The splogger ran a search on blog search engines for popular keywords. Among those selected were the names of two prominent bloggers, Chris Pirillo and Dave Winer. Next, using a bot to automate the process, the splogger created tens of thousands of splogs, listing the selected keywords and publishing text taken directly from Pirillo's and Winer's own sites, along with the commercial links. People searching for the legitimate bloggers' sites and people with search subscriptions for RSS feeds found their results filled with splog links.

In response to the attack and the media outcry in its wake, Google published a list of some 13,000 splog sub-domains. The company also implemented a type of Turing test known as a CAPTCHA , forcing any entity creating a blog to prove satisfactorily that it is, in fact, a human and not a computer program.

This was last updated in March 2011

Continue Reading About splog (spam blog)

SearchCompliance

SearchSecurity

  • cyber attack

    A cyber attack is any attempt to gain unauthorized access to a computer, computing system or computer network with the intent to ...

  • backdoor (computing)

    A backdoor is a means to access a computer system or encrypted data that bypasses the system's customary security mechanisms.

  • post-quantum cryptography

    Post-quantum cryptography, also called quantum encryption, is the development of cryptographic systems for classical computers ...

SearchHealthIT

SearchDisasterRecovery

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

SearchStorage

  • cloud SLA (cloud service-level agreement)

    A cloud SLA (cloud service-level agreement) is an agreement between a cloud service provider and a customer that ensures a ...

  • NOR flash memory

    NOR flash memory is one of two types of non-volatile storage technologies.

  • RAM (Random Access Memory)

    RAM (Random Access Memory) is the hardware in a computing device where the operating system (OS), application programs and data ...

Close