Browse Definitions :
Definition

structured content

Structured content is a modular approach to managing digital content that uses metadata tags and automation to publish content from a single source to multiple distribution channels. Structured content allows content creators to enter text once and use rules-based publishing to tailor the output for a specific delivery platform. For example, content can be structured in such a way that on a desktop monitor, the entire content body is displayed, while on a mobile device only the summary displays.

Once content has been tagged, it is treated like data that can be accessed by a software application or an application programming interface (API). The higher the granularity of the metadata, the more structured the content becomes and the easier it is to use the content for different purposes. Tagged content is posted as one record and any changes to the record are applied to all instances of the content no matter where it lives.

The return of investment (ROI) for structuring content includes:

Increased productivity – There is no need to modify style, tables, images or page breaks for different device types.

Enhanced organic search results – the additional metadata allows search engines to discover content and index it more accurately.

Personalization capabilities - marketing content can easily be assembled in different ways to meet the needs of specific audience segments or named accounts.

Structured content and the ability to use a single block of content to target multiple audiences requires a content management system (CMS) that supports the creation, organization and storage of content independent from layout. Structured content management is especially useful for marketers who want to customize messaging for account-based marketing initiatives. It is also useful in highly regulated industries in which a company could find itself in legal trouble if the content the company produces is inconsistent.

Structured content may also be referred to as intelligent content or semantic content.

This was last updated in December 2016

Continue Reading About structured content

SearchCompliance

  • information governance

    Information governance is a holistic approach to managing corporate information by implementing processes, roles, controls and ...

  • enterprise document management (EDM)

    Enterprise document management (EDM) is a strategy for overseeing an organization's paper and electronic documents so they can be...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

SearchSecurity

  • PKI (public key infrastructure)

    PKI (public key infrastructure) is the underlying framework that enables entities -- users and servers -- to securely exchange ...

  • obfuscation

    Obfuscation means to make something difficult to understand.

  • dumpster diving

    Dumpster diving is looking for treasure in someone else's trash.

SearchHealthIT

SearchDisasterRecovery

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

SearchStorage

  • cloud storage

    Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, ...

  • cloud testing

    Cloud testing is the process of using the cloud computing resources of a third-party service provider to test software ...

  • storage virtualization

    Storage virtualization is the pooling of physical storage from multiple storage devices into what appears to be a single storage ...

Close