Browse Definitions :
Definition

targeted ad (targeted advertising)

Contributor(s): Ivy Wigmore

A targeted ad, in online marketing, is an advertisement that is served to a specific audience, which could be a particular demographic, a group or an individual. At its most basic, targeted advertising can just mean that ads are chosen for their relevance to site content, in the assumption that they will then be relevant to the site audience as well.

There are a number of other types of targeting. Here are a few examples:

Contextual advertising targets people based on their behavior, such as the search queries they use and the websites they visit. Data from such behaviors are considered indicators for the individual’s interests to guide decisions about the ads they will be served.

Social media targeting uses a number of approaches to selecting the audience for an ad. On Facebook, for example, a streaming media company might target specific ads based on user data such as age group, gender and interests or they might target users who like particular pages. Another approach is to serve ads to people based on pages and posts that their friends have liked.

Geotargeting involves serving ads to a specific market based on the geographic location of potential buyers. Given the variety of situations around the world at any given time, a city, state or country can often constitute a niche market for certain products or services.

Retargeting, also known as remarketing, involves targeting individuals with ads for specific products or services after they visit the website for the business. Retargeting is the technology behind ads that follow people from one site to another.

Increasingly, the processes involved in buying and placing ads are automated through programmatic advertising, which makes it possible to target the audience for an impression in the time it takes for a web page to load.

This was last updated in February 2017

Continue Reading About targeted ad (targeted advertising)

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • PCI DSS (Payment Card Industry Data Security Standard)

    The Payment Card Industry Data Security Standard (PCI DSS) is a widely accepted set of policies and procedures intended to ...

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance framework

    A compliance framework is a structured set of guidelines that details an organization's processes for maintaining accordance with...

SearchSecurity

  • Trojan horse (computing)

    In computing, a Trojan horse is a program downloaded and installed on a computer that appears harmless, but is, in fact, ...

  • identity theft

    Identity theft, also known as identity fraud, is a crime in which an imposter obtains key pieces of personally identifiable ...

  • DNS over HTTPS (DoH)

    DNS over HTTPS (DoH) is a relatively new protocol that encrypts domain name system traffic by passing DNS queries through a ...

SearchHealthIT

  • telemedicine (telehealth)

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

  • Project Nightingale

    Project Nightingale is a controversial partnership between Google and Ascension, the second largest health system in the United ...

  • medical practice management (MPM) software

    Medical practice management (MPM) software is a collection of computerized services used by healthcare professionals and ...

SearchDisasterRecovery

SearchStorage

  • M.2 SSD

    An M.2 SSD is a solid-state drive (SSD) that conforms to a computer industry specification and is used in internally mounted ...

  • kilobyte (KB or Kbyte)

    A kilobyte (KB or Kbyte) is a unit of measurement for computer memory or data storage used by mathematics and computer science ...

  • virtual memory

    Virtual memory is a memory management capability of an operating system (OS) that uses hardware and software to allow a computer ...

Close