Browse Definitions :
Definition

test marketing

Test marketing is a marketing method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis before a wider release. Consumers exposed to the product or campaign may or may not be aware that they are part of a test group.

In software development, a common example of test marketing is a  beta test. Beta testing, also known as user acceptance testing (UAT) or end user testing, involves providing an early release product to a limited sample of the intended audience. Beta testers are invited to provide feedback on the product that will help improve it for the full market launch. If testers are enthusiastic about the product, they also generate buzz for it and increase the likelihood of its success.

Test marketing of retail products involves placement in a limited number of stores. Sales in those stores are used to predict market response to the product and guide distribution for the full launch. Test marketing often launches regionally and a product is made available only within a limited geographic area. However, it’s important to ensure that the test market is a reliable predictor of the full market since a product that is popular in a given area may not be successful elsewhere.

Test marketing is used for online marketing campaigns, where programmatic advertising makes it relatively easy to target a particular audience and to gather data about the response to a campaign. For example, marketers use A/B testing to send one advertisement to some users and a different one to others.

This was last updated in July 2017

Continue Reading About test marketing

SearchCompliance
  • smart contract

    A smart contract is a decentralized application that executes business logic in response to events.

  • compliance risk

    Compliance risk is an organization's potential exposure to legal penalties, financial forfeiture and material loss, resulting ...

  • information governance

    Information governance is a holistic approach to managing corporate information by implementing processes, roles, controls and ...

SearchSecurity
  • threat modeling

    Threat modeling is a procedure for optimizing application, system or business process security by identifying objectives and ...

  • social engineering

    Social engineering is an attack vector that relies heavily on human interaction and often involves manipulating people into ...

  • distributed denial-of-service (DDoS) attack

    A distributed denial-of-service (DDoS) attack is one in which multiple compromised computer systems attack a target, such as a ...

SearchHealthIT
SearchDisasterRecovery
  • change control

    Change control is a systematic approach to managing all changes made to a product or system.

  • disaster recovery (DR)

    Disaster recovery (DR) is an organization's ability to respond to and recover from an event that affects business operations.

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

SearchStorage
  • race condition

    A race condition is an undesirable situation that occurs when a device or system attempts to perform two or more operations at ...

  • storage security

    Storage security is the group of parameters and settings that make storage resources available to authorized users and trusted ...

  • cloud storage

    Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, ...

Close