Browse Definitions :
Definition

transition ad

A transition ad is a Web page containing a commercial message that appears temporarily between two other Web pages. This kind of interstitial advertisement either fills the current browser window or opens in a new window (in the latter case it's called a pop-up transition ad). Sometimes called a splash ad , because it appears in a splash page , the transition ad is typically set to disappear within a certain number of seconds, after which the user-requested Web page will appear. Transition ads often come in two formats, such as an animated Flash version (sometimes called a Flash ad ) for capable computer systems and a simpler animated or static version for others.

Transition ads capture the users attention, by virtue of their size and the fact that they are often animated. By commanding the entire browser window, the ad ensures that there will be no distractions in the form of other Web content. Transition ads and others, such as pop-ups, which are said to be intrusive , are reported to have a click through rate of up to 15%, as compared to .3% for a banner ad and 6.5% for the pop-up . Studies find that although users may click on the ads, they don't necessarily enjoy them. To the user (especially the first few times they see one), the transition ad may appear to be a Web site that they've inadvertently navigated to, or, worse, have been taken to unwittingly. A frequent complaint from users is that such ads often contain a script that can cause browsers to crash, a negative characteristic that is unlikely to create a favorable impression for the product or service that is being advertised.

This was last updated in January 2006

Continue Reading About transition ad

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • compliance framework

    A compliance framework is a structured set of guidelines that details an organization's processes for maintaining accordance with...

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • privacy compliance

    Privacy compliance is a company's accordance with established personal information protection guidelines, specifications or ...

SearchSecurity

SearchHealthIT

  • telemedicine (telehealth)

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

  • Project Nightingale

    Project Nightingale is a controversial partnership between Google and Ascension, the second largest health system in the United ...

  • medical practice management (MPM) software

    Medical practice management (MPM) software is a collection of computerized services used by healthcare professionals and ...

SearchDisasterRecovery

  • disaster recovery (DR) test

    A disaster recovery test (DR test) is the examination of each step in a disaster recovery plan as outlined in an organization's ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery (DR)

    Disaster recovery (DR) is an area of security planning that aims to protect an organization from the effects of significant ...

SearchStorage

  • kilobyte (KB or Kbyte)

    A kilobyte (KB or Kbyte) is a unit of measurement for computer memory or data storage used by mathematics and computer science ...

  • megabytes per second (MBps)

    Megabytes per second (MBps) is a unit of measurement for data transfer speed to and from a computer storage device.

  • zettabyte

    A zettabyte is a unit of measurement used by technology professionals and the general public to describe a computer or other ...

Close