user engagement
User engagement is an assessment of an individual's response to some type of offering, such as a product, a service or a website.
An individual's degree of engagement may be determined directly through interaction or may be assessed through observation of the user's behaviors. A website user, for example, might click links, comment, download documents and watch videos, among other possibilities.
In a marketing context, user engagement is often referred to as customer engagement (CE).
This was last updated in March 2014