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user engagement

Contributor(s): Ivy Wigmore

User engagement is an assessment of an individual's response to some type of offering, such as a product, a service or a website. 

An individual's degree of engagement may be determined directly through interaction or may be assessed through observation of the user's behaviors. A website user, for example, might click links, comment, download documents and watch videos, among other possibilities.

In a marketing context, user engagement is often referred to as customer engagement (CE). 

This was last updated in March 2014

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