Browse Definitions :
Definition

virtue signaling

Contributor(s): Ivy Wigmore

Virtue signaling is making a public statement that specifies or implies laudable behavior or attitudes which may not correspond to the actions of the person making the statement.

Both individuals and organizations frequently make such statements to promote a positive image of themselves, whether warranted or not. Essentially a low-key and low-cost public relations (PR) effort, virtue signaling is common in mission statements, vision statements, “About us” content and social media messages.

In addition to providing a platform for virtue signaling, the pervasion of online content and social media platforms like Facebook and Twitter has also made it possible for people to quickly and easily share information about individuals and corporations, and those messages may be at odds with any positive images. A disconnect between espoused values and actual behavior can damage a reputation much more than bad behavior alone.

Nevertheless, consumers increasingly expect corporations to communicate their core values, and for those values to be socially responsible. Such messaging can also play a part in fostering a more ethical culture, particularly when paired with congruent behaviors.

This was last updated in July 2019

Continue Reading About virtue signaling

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

SearchCompliance

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

  • PCI DSS (Payment Card Industry Data Security Standard)

    The Payment Card Industry Data Security Standard (PCI DSS) is a widely accepted set of policies and procedures intended to ...

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

SearchSecurity

SearchHealthIT

SearchDisasterRecovery

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

  • cloud disaster recovery (cloud DR)

    Cloud disaster recovery (cloud DR) is a combination of strategies and services intended to back up data, applications and other ...

SearchStorage

Close