Browse Definitions :
Definition

virtue signaling

Virtue signaling is making a public statement that specifies or implies laudable behavior or attitudes which may not correspond to the actions of the person making the statement.

Both individuals and organizations frequently make such statements to promote a positive image of themselves, whether warranted or not. Essentially a low-key and low-cost public relations (PR) effort, virtue signaling is common in mission statements, vision statements, “About us” content and social media messages.

In addition to providing a platform for virtue signaling, the pervasion of online content and social media platforms like Facebook and Twitter has also made it possible for people to quickly and easily share information about individuals and corporations, and those messages may be at odds with any positive images. A disconnect between espoused values and actual behavior can damage a reputation much more than bad behavior alone.

Nevertheless, consumers increasingly expect corporations to communicate their core values, and for those values to be socially responsible. Such messaging can also play a part in fostering a more ethical culture, particularly when paired with congruent behaviors.

This was last updated in July 2019

Continue Reading About virtue signaling

SearchCompliance
  • ISO 31000 Risk Management

    The ISO 31000 Risk Management framework is an international standard that provides businesses with guidelines and principles for ...

  • pure risk

    Pure risk refers to risks that are beyond human control and result in a loss or no loss with no possibility of financial gain.

  • risk reporting

    Risk reporting is a method of identifying risks tied to or potentially impacting an organization's business processes.

SearchSecurity
  • biometric payment

    Biometric payment is a point-of-sale (POS) technology that uses biometric authentication physical characteristics to identify the...

  • Melissa virus

    Melissa was a type of email virus that initially become an issue in early 1999.

  • Twofish

    Twofish is a symmetric-key block cipher with a block size of 128 bits and variable-length key of size 128, 192 or 256 bits.

SearchHealthIT
SearchDisasterRecovery
  • What is risk mitigation?

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • fault-tolerant

    Fault-tolerant technology is a capability of a computer system, electronic system or network to deliver uninterrupted service, ...

  • synchronous replication

    Synchronous replication is the process of copying data over a storage area network, local area network or wide area network so ...

SearchStorage
  • hard disk drive (HDD)

    A computer hard disk drive (HDD) is a non-volatile data storage device.

  • Remote Direct Memory Access (RDMA)

    Remote Direct Memory Access (RDMA) is a technology that enables two networked computers to exchange data in main memory without ...

  • storage (computer storage)

    Data storage is the collective methods and technologies that capture and retain digital information on electromagnetic, optical ...

Close