Browse Definitions :

Salesforce

360 - WOR

  • 360-degree customer view - The 360-degree customer view is the idea that companies can get a complete view of customers by aggregating data from the various touch points in which consumers interact with companies.
  • age of the customer - Age of the customer is the concept that consumers are more empowered than ever because they can access information about products and services over the Internet in real time.
  • Apex Connector Framework - The Apex Connector Framework is a set of classes and methods in the DataSource namespace for creating a custom adapter for Salesforce Connect.
  • Aura framework - Aura is a user interface framework for developing dynamic Web apps for mobile and desktop devices.
  • Chatter (Salesforce Chatter) - Chatter is an enterprise collaboration platform from Salesforce, a cloud-based customer relationship management (CRM) vendor.
  • collaborative CRM - Collaborative CRM is an approach to customer relationship management (CRM) in which the various departments of a company, such as sales, technical support, and marketing, share any information they collect from interactions with customers.
  • contextual marketing - Contextual marketing is an online marketing model in which people are served with targeted advertising based on their current page or recent browsing behavior.
  • cross-sell - Cross-sell is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something.
  • customer experience management (CEM or CXM) - Customer experience management (CEM or CXM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle.
  • customer journey map - A customer journey map is a diagram or several diagrams that depict the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing grievances on social media.
  • customer lifecycle - In customer relationship management (CRM), customer lifecycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.
  • customer relationship analysis (CRA) - Customer relationship analysis (CRA), sometimes termed customer relationship analytics, is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise's future sales and service and lower cost.
  • customer segmentation - Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.
  • customer service chat (CSC) - In customer relationship management (CRM), customer service chat (CSC) is an Internet service that allows the user to communicate in real time with a customer service agent by using an instant messaging (IM) application that's built into the company's Web site.
  • customer valuation - In customer relationship management (CRM), customer valuation is a scoring process used to help a company determine which customers the company should target in order to maximize profit.
  • database of record (DBOR) - A database of record (DBOR) is a repository for centralized storage of information about objects or people.
  • Einstein Language - Einstein Language is a natural language processing (NLP) feature that analyzes and translates consumer's unstructured text into actionable information.
  • Einstein Voice - Einstein Voice is a voice user interface (VUI) that uses natural language processing (NLP), voice recognition and artificial intelligence (AI) to translate and perform basic administrative tasks for Salesforce customers.
  • FinancialForce.com - FinancialForce is a cloud applications company that makes enterprise resource planning (ERP) software for Force.
  • Force.com - Force.com is a Platform as a Service (PaaS) product designed to simplify the development and deployment of cloud-based applications and websites.
  • gamification - Gamification is the application of game theory concepts and techniques to non-game activities.
  • Heroku - Heroku is a cloud-based development platform as a service (PaaS) provider.
  • Hosted CRM - Hosted CRM is an arrangement in which a company outsources some or all of its customer relationship management (CRM) functions to an application service provider (ASP).
  • IoT Cloud (Salesforce IoT Cloud) - IoT Cloud is a platform from Salesforce.
  • lead scoring - In the B2B industry, lead scoring is a methodology used by sales and marketing departments to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in products or services.
  • location-based marketing (LBM) - Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a near-by business.
  • marketing automation - Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads.
  • marketing-qualified lead (MQL) - A marketing-qualified lead (MQL) is a website visitor whose engagement levels indicate that he is likely to become a customer.
  • multichannel marketing - Multichannel marketing is the practice of businesses interacting with their customers through many different channels, meeting customers on the platforms that they prefer to use.
  • online customer community - Online customer communities are Web-based gathering places for customers, experts, and others to discuss problems, post reviews, brainstorm, and engage with one another.
  • Pardot - Pardot is a software as a service (SaaS) marketing automation platform by SalesForce offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations.
  • partner relationship management (PRM) - Partner relationship management (PRM) is a combination of the software, processes and strategies companies use to streamline business processes with partners who sell their products.
  • personalization - On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences.
  • predictive analytics - Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends.
  • sales cycle - The sales cycle is the sequence of phases that a typical customer goes through when deciding to buy something.
  • sales funnel - A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action.
  • sales-qualified lead (SQL) - A sales-qualified lead (SQL) is a prospective customer that has been handed off to sales teams for further nurturing after showing enough interest in a company's products.
  • Salesforce App Cloud - The Salesforce App Cloud offers developers a series of frameworks and tools to create applications within the Salesforce platform or to create third-party apps on top of it.
  • Salesforce AppExchange - Salesforce AppExchange is Salesforce.
  • Salesforce Blockchain - Salesforce Blockchain is a distributed ledger platform designed for customer relationship management (CRM).
  • Salesforce Commerce Cloud - Salesforce Commerce Cloud, formerly called Demandware, is a cloud-based service for unifying the way businesses engage with customers over any channel or device.
  • Salesforce Community Cloud (Community Cloud) - Community Cloud is a social platform from Salesforce.
  • Salesforce Customer 360 - Salesforce Customer 360 is a cross-cloud customer data platform used to improve the consistency and collaboration among B2C marketing, commerce and service applications.
  • Salesforce Customer Success Platform - The Salesforce Customer Success Platform is the official name of the Salesforce portfolio of products.
  • Salesforce Data.com - Data.com is the sales and lead generation component of Salesforce.
  • Salesforce Dreamforce conference - Dreamforce is a annual user conference hosted by Salesforce in downtown San Francisco.
  • Salesforce DX - Salesforce DX is a Salesforce product in the App cloud that allows users to develop and manage Salesforce apps throughout the entire platform in a more direct and efficient way.
  • Salesforce Einstein - Salesforce Einstein is an artificial intelligence (AI) technology that has been developed for the Salesforce Customer Success Platform.
  • Salesforce Einstein Bot - Salesforce Einstein Bot is a natural language processing (NLP) and natural language understanding (NLU) chatbot developed with Salesforce Einstein artificial intelligence (AI) technology.
  • Salesforce Engage - Salesforce Engage is a marketing personalization feature that is part of the Salesforce Marketing Cloud.
  • Salesforce Health Cloud - Salesforce Health Cloud is a health IT CRM system that incorporates doctor-patient relationship and record management services.
  • Salesforce IdeaExchange - The Salesforce IdeaExchange is an online community where customers can interact with one another, engage with the company to suggest and vote on new features, and gain insights into upcoming releases.
  • Salesforce Journey Builder - Salesforce Journey Builder is a feature of the company's Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.
  • Salesforce Knowledge Sidebar - A Knowledge Sidebar in a Salesforce Console displays titles of Salesforce Knowledge articles that are related to the specified subject.
  • Salesforce Marketing Cloud - Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that integrates email, social media and advertising communications and collaboration.
  • Salesforce Sales Cloud - Salesforce Sales Cloud is a customer relationship management (CRM) platform for sales, marketing and customer support in both business-to-business (B2B) and business-to-customer (B2C) contexts.
  • Salesforce Service Cloud - Salesforce Service Cloud is a customer relationship management (CRM) platform for service industries that draws on the company's CRM software for sales professionals.
  • Salesforce Service Console - The Salesforce Service Console is the centralized interface in the Salesforce Service Cloud with which agents can view all relevant customer information related to a case, as well as their call queue and more.
  • Salesforce Solution Architect - A Salesforce Solution Architect is someone who has been certified for demonstrating the capabilities to build and design solutions across Salesforce platforms.
  • Salesforce Trailhead - Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to code for the Salesforce platform.
  • Salesforce Wave Analytics (Analytics Cloud) - Salesforce Wave Analytics, also called Analytics Cloud, is a business intelligence (BI) application that is optimized for mobile access and data visualization.
  • Salesforce Work.com - Work.com is a corporate performance management platform for sales representatives with a user interface (UI) that resembles a social networking website.
  • Salesforce.com - Salesforce.com is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco.
  • Salesforce1 Platform - Salesforce1 enables the building of applications in the Salesforce Customer Success Platform, in conjunction with the Lightning development platform.
  • SalesforceIQ - SalesforceIQ is customer relationship management (CRM) software from Salesforce.
  • SAP Financial Supply Chain Management (SAP FIN-FSCM) - SAP Financial Supply Chain Management (SAP FIN-FSCM) is a set of applications meant to support a company's cash-related business processes for more efficient management of working capital, receivables and payments.
  • SAP MII (SAP Manufacturing Integration and Intelligence) - SAP MII (SAP Manufacturing Integration and Intelligence) is an application for synchronizing manufacturing operations with back-office business processes and standardize data.
  • Scratch - Scratch is a free object-oriented software development kit (SDK) that allows children age 8-16 to create animations, interactive stories, games and music without needing to know a specific programming language.
  • smarketing (sales and marketing alignment) - Smarketing is an alignment of a company's sales and marketing departments for better communication, more collaborative efforts, greater efficiency and, as a result, enhanced profitability.
  • social CRM - Social CRM, or social relationship management, is customer relationship management and engagement fostered by communication with customers through social networking sites, such as Twitter and Facebook.
  • Thunder (Salesforce Thunder) - Salesforce Thunder is a big data pipeline and rules engine designed to capture, filter and respond to events in real time; the platform was created to operate in streaming scenarios such as machine-to-machine (M2M) and Internet of Things (IoT) environments.
  • viral marketing - Viral marketing is any marketing technique that induces websites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.
  • virtual agent (intelligent virtual agent or virtual rep) - A virtual agent (sometimes called an intelligent virtual agent, virtual rep or chatbot) is used to describe a program based in artificial intelligence (AI) that provides automated customer service.
  • Visualforce - Visualforce is a component-based user interface (UI) framework that enables the creation of dynamic, reusable user interfaces.
  • Workforce management (WFM) software - Workforce management (WFM) software is an umbrella term for desktop and mobile programs that help a business manage staff scheduling.
  • workforce optimization (WFO) software - Workforce optimization (WFO) software is a program suite that combines recording, quality management (QM) and other call center technologies into one console with the purpose of optimizing call center performance.

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